|
Market Equations offers Data Entry and Verbatim Coding Services to companies globally following an integrated and planned approach. Our researchers are familiar with coding convention used in the industry and are best suited to transform raw data into intelligence.
Every response is coded for the simple reason that unless coded it cannot be used to report findings effectively especially when we have a large amount of data.
Data Entry and Verbatim Coding follows a planned and systematic process that transfers raw data to intelligent data and requires the application of an integrated process. Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat etc. Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights. In order to do so, the data needs to be entered and coded based on specific conventions or codes in order to derive meaningful interpretations. For ex; specific codes are assigned to specific questions to transform comments or choices into numbers which facilitates tabulation. Every result is assigned a numeric value that enables the results to be summed, tabulated and charted enabling plotting results visually and ease of deriving insights. Additionally, this data may be required to be coded into specific applications such as SPSS, SAS, etc as required by the customer.
With Market Equations your data is handled by experienced Market researchers with decades of experience. Manage your time and focus on the insights. Contact Us
We frequently require responses from the audience in statements. Applications do not understand statements and requires coding to make sense of the data. Although, applications today have modules that detects and codes verbatim comments it is most frequently done manually to cross verify. We also come across the terms netting, bucketing, basket etc in this step which simply means structuring the data in a more meaningful or easy to use format.
Verbatim coding is a tedious but necessary process that facilitates ease of interpretation by assigning numeric values to each comment. Although, this may sounds very simple it requires a trained resource with the ability to translate and assign the descriptive response to its assigned numeric value. This step requires careful attention to detail and a planned approach to ensure each comment fits into the required bucket or net of responses which is commonly used when there is a huge amount of data. A wrong judgment can lead to wrong interpretation and skew the findings drastically.
The Process involves:
- Extracting and loading data into client specified database format
- Cleaning, de-duplicating, Parsing and de-parsing
- Data Entry, Verbatim Coding, sig-testing, Cross Tabulation and Charting
The “coded” and now easy to translate data is tabulated or summed to provide the first useful insights. The tabulated data goes through a process of Charting to facilitate the presentation of the results effectively and meaningfully. Charting is widely requested today as a requirement by itself because it is a tedious process requiring trained resources with expertise in various applications such as SPSS, SAS etc. Companies provide Templates with clear instructions supported by the relevant Tab sheets to facilitate the specifications understanding for further processing.
Explore our Data Processing and Statistical Analytics Solutions
Contact us for your Market Research Data Entry and Verbatim Coding needs. Manage your time and derive substantial cost savings.
|
