Customer Analytics and Intelligence helps organizations understand their customers, reduce attrition, increase loyalty, enhance customer life time value and maximizes profitability.
Customer analytics insights backed by high quality predictive models takes customer engagement to a whole new level by influencing their next set of actions that has a positive reflection on business performance.
First thing in business is to understand your customers. The customer is always right. Decision makers understand this but fail to implement a integrated customer experience strategy leading to high customer attrition and diminishing profitability. Market Equations helps organizations leverage analytics to answer these key questions : What happened, Why it happened, What will happen next and What action to take to get the best outcome.
Data doesn't speak for itself. We are the people who bring data to life.
- Who are my best customers?
- What will they buy next?
- How do I find more like them?
- Which customers will leave?
- Campaign Design & Tracking
- Customer Segmentation
- Life Time Value Modeling
- Propensity Modeling
- Customer Churn Analytics
- Customer Loyalty Analytics
- Customer Satisfaction Analysis
- Spend Optimization Analytics
- Retention Prediction scorecards
- Revival Scorecards
- Churn prediction modeling
- Market Basket Analysis
- Cross sell- Up sell
- New/Inline product Forecasts
- Cross Channel Effectiveness
- Demand & Sales Forecasts
- Daily Summaries
- MIS & Dashboards
Align your business goals and maximize profitability by attracting, acquiring and retaining the most profitable customers.
CUSTOMER DATA ANALYTICS SERVICES :: CUSTOMER SEGMENTATION AND PROFILING
Customer Segmentation and Profiling Analysis identifies customer segments with similar traits, attributes and characteristics that help marketers use smart analytics methodologies to target these customer segments with tailor made offerings (product, price, promotion and channel) and enhance customer acquisition, life time value , retention and loyalty through effective marketing and churn prevention strategies.
CUSTOMER DATA ANALYTICS SERVICES :: CUSTOMER ACQUISITION AND PROPENSITY MODELING
Today customers have so many choices and so much information at their finger tips that it becomes even more difficult to acquire or retain them. A carefully designed customer acquisition strategy can help you understand what your customers want , at what value and when helping you acquire, retain and increase wallet share.
CUSTOMER DATA ANALYTICS SERVICES :: CUSTOMER CHURN & LOYALTY
Customer churn and loyalty analysis helps you identify customers who are not satisfied, who are most likely to churn and the key churn triggers that lead them to take this action. Early identification of these churn drivers can help organizations take proactive action and build retention strategies to enhance customer loyalty.
CUSTOMER DATA ANALYTICS SERVICES :: CUSTOMER PROFITABILITY
At a time when every competitive business is gunning for the same customer it becomes crucial to understand your customers, their needs, behavior and buying patterns (market basket analysis) and target them with personalized offers (Cross - Up Sell) to increase wallet share and customer profitability.
CUSTOMER DATA ANALYTICS SERVICES :: CUSTOMER LIFE TIME VALUE MODELING
Customer Life time Value analysis helps you understand the long term value of each customer and their perceived contribution to your business over their life time "if they are retained". These customers are special and need to be treated differently based on their LTV scores as there are significant cost savings in retaining these customers.
CUSTOMER DATA ANALYTICS SERVICES :: SOCIAL MEDIA ANALYTICS
With the explosion of data fuelled by social media interactions, it is crucial to understand the sentiments expressed by your customers on this channel, identify gaps and reverse negative sentiments through carefully designed social media strategies.
CUSTOMER DATA ANALYTICS SERVICES :: MIS,DASHBOARDS & SCORECARDS
Decision makers are interested in insight and recommendations that have definitive action items that are simple, crisp, clear and precise with visually appealing charts and graphs customized for every individual or department. We provide you just that and nothing more.
CUSTOMER DATA ANALYTICS OUTSOURCING CASE STUDIES
- CASE STUDY
Market Equations India developed a Customer Churn Analysis Scorecard for a large Telecom service provider in the United States to identify key churn drivers and helping them retain subscribers by implementing churn prevention strategies.Read More
- CASE STUDY
Market Equations India helps a leading financial services group leverage its huge customer database to attract customers towards its various other financial products using innovative and smartly designed cross sell strategies.Read More
- CASE STUDY
Market Equations India helps one of the largest Car rental dealerships in the US build incisive and comprehensive predictive models to help the dealership predict profitable future loans while avoiding unprofitable loans, design optimum pricing strategies and optimize portfolio performance to maximize revenue.Read More
Learn More about Customer Data Analytics and Intelligence outsourcing services from Market Equations India to drive growth, expand and retain your customer base even in a challenging and unpredictable economic environment. Contact Us
Getting started can't get simpler! Discuss your business, processes and current decision making ecosystem and we will help you leverage Customer Analytics and Intelligence to make your decision making faster, smarter and result oriented. Contact Us
- Tell us about your Business
- Define the problem
- Current Data Available
- Current Approach and Processes
- Current Reports generated VS Business Usage
- Organizational dynamics - Executive Users of insights
- Key Insights needed for Business transformation
Market Equations - Research | Analytics | Outsourcing
- Bangalore, Delhi