Data Analytics Services by Industry
Retail & Consumer Goods

Our high impact Data Analytics services for the Retail and Consumer Goods industry covers customer acquisition, loyalty and retention, customer life time value, customer experience, demand forecasting, inventory, supply chain and logistics management, merchandizing and sourcing strategies, channel optimization, asset utilization, pricing & offer optimization, labor optimization and store profitability analysis to help organization improve customer loyalty, minimize operational costs, improve customer satisfaction and maximize profitability.

Customer Experience Management

  • Customer Segmentation
  • Customer Satisfaction
  • Customer Conversion
  • Cross Sell Analysis
  • Customer Churn
  • Customer Life Time Value
  • Loyalty Programs/Membership
  • Promotion Effectiveness
  • Price Optimization
  • Offer Optimization
  • Marketing Mix Modeling
  • Marketing Effectiveness

Store Operations

  • Demand & Sales Forecasting
  • Inventory Planning & Replenishment
  • Store Profitability & Loss Prevention
  • Location & Layout Optimization
Analytics Solutions E-Commerce

Industry challenges:Competition from e- retailers, increased technology adoption by consumers, declining sales and shrinking margins, stagnant pricing and promotion strategies and lack of store innovation and a one-one customer engagement strategy to enhance customer experience.

Benefits: Market Equations helps organizations target and acquire profitable customers, enhance loyalty, minimize risk exposure and fraud, address compliance issues, reduce operational costs and maximize revenue growth and profitability.

ANALYTICS IN RETAIL & FMCG :: CUSTOMER ANALYTICS

Market Equations India helps organization in the Retail and Consumer Goods (FMCG) industry identify and target the right customers through effective customer segmentation, improve acquisition and conversions through personalized offers - product, price, promotion, minimize churn and enhance customer loyalty, retention and life time value through effective cross sell and up sell strategies by identifying the best combination of products and services that align best with the customers' needs. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: MARKETING ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry help organizations use proven analytics methodologies to their marketing strategies through effective market and customer segmentation, optimizing marketing mix strategies, optimizing promotion and positioning, and cross channel synergies, maximize response rates through multi channel campaign effectiveness while optimizing marketing spends, improving customer experience and maximizing profitability. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: MERCHANDIZING & PLANNING

Market Equations India helps organization in the Retail and Consumer Goods industry with price optimization, assortment planning and category management, market basket analysis, mark down optimization analysis and competitor analysis helping retailers maximize profitability and stay ahead of their competitors. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: IN-STORE OPERATIONS ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations enhance profitability in their in-store operations by optimizing product placement based on product associations at a store level, forecasting to minimize out of stock, maximizing store revenue through effective store performance and profitability analysis, and maximizing profitability through customer conversion, preventive loss forecasting models and optimum resource utilization. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: SUPPLY CHAIN ANALYTICS

Market Equations India helps organization in the Retail and Consumer Goods (FMCG) industry track and monitor key supply chain performance measures, accurately forecast demand by optimizing inventory levels and minimizing holding costs, optimize logistics and transportation costs, optimizing sourcing and supplier performance, enhance customer service levels and maximize profitability. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: PREDICTIVE ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations build high quality predictive models to help understand the customers propensity to buy/upgrade, develop LTV models, predict churn, forecast demand assisting inventory planning and replenishment and enhance revenue opportunities and profitability. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: OPERATIONAL ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations bring in better predictability and accountability to their Retail store operations process and operational decision making that lead to better business outcomes. Operational Analytics outsourcing services help optimize resource allocation, optimize sales force effectiveness, improve cash flows, optimize spends and maximize profitability. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: SOCIAL MEDIA ANALYTICS

With the explosion of data fuelled by social media interactions, it is crucial to understand the sentiments expressed by your customers on this channel, identify gaps and reverse negative sentiments through carefully designed social media strategies to manage your brand reputation and enhance revenue opportunities by converting customers into influencers. To learn more   Contact Us   

ANALYTICS IN RETAIL & FMCG :: MIS, DASHBOARDS & SCORECARDS

Decision makers are interested in insight and recommendations that have definitive action items that are simple, crisp, clear and precise with visually appealing charts and graphs customized for every individual or department. We provide you just that and nothing more. To learn more   Contact Us   

Demand Forecasting & Inventory Management for a Fashion Retailer in the United Kingdom
CASE STUDY

Demand Forecasting & Inventory Management for a Fashion Retailer in the United Kingdom

Market Equations developed a Demand Forecasting and Inventory Management predictive model for a fashion retailer in the United Kingdom.

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Demand Forecasting & Inventory Management for a large Textile Manufacturer and Retailer in the United States
CASE STUDY

Demand Forecasting & Inventory Management for a large Textile Manufacturer and Retailer in the United States

Market Equations developed a Demand Forecasting and Inventory Management predictive model for a large Textile Manufacturer in the United Kingdom.

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Freight Services Optimization Analytics - Supply Chain Optimization
CASE STUDY

Freight Services Optimization Analytics - Supply Chain Optimization

Market Equations India helps a global Fashion retailer with Outbound freight services optimization analytics - by cost, service levels, zone, package dimensions and weight thereby, helping the firm substantially reduce freight cost while increasing customer service levels and operational efficiency.

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