Market Equations India helps organizations in the Banking and Financial services industry institutionalize data analytics and modeling infrastructure and methodologies into their decision making ecosystem helping them make better and informed fact based business decisions. Our high impact Data Analytics services for the Banking and Financial Services Industry helps organizations maximize customer acquisition, enhance customer loyalty and retention, reduce customer churn, enhance customer life time value, optimize pricing and promotion offers, detect and control fraud and credit risk, improve collections and recovery, optimize interest and transaction fee, improve customer satisfaction, optimize operational costs and maximize profitability.

Marketing Analytics

• Campaign Analytics
• Customer Segmentation
• Cross Sell – Up sell Analysis
• Customer Life Time Value Analysis
• Customer Profitability Analysis
• Customer Churn Analytics
• Win Back Propensity Modeling
• Promotion Effectiveness
• Product Pricing Analytics
• Market Mix Modeling

Risk Analytics

• Credit Risk Analytics
• Approval & Risk Scorecards
• Collection & Recovery Analytics
• Fraud Detection & Management
• Portfolio Analytics

Industry challenges: Increased competition to acquire high potential customers, advanced technology adoption and digitization, uncontrolled debt exposure, considerable pressure on profits, ROA and ROE, and meeting ever changing demands of customers.

Benefits: Market Equations helps organizations target and acquire profitable customers, enhance loyalty, minimize risk exposure and fraud, address compliance issues, reduce operational costs and maximize revenue growth and profitability.

Read the Case Study : : Collection & Recovery

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: CUSTOMER ANALYTICS

Market Equations India helps organization in the Banking and Financial services industry use proven analytics methodologies to have a clear and precise understanding of their customer base and their changing demands and expectations leading to improved customer acquisition, retention, loyalty and life time value. Our Analytics Outsourcing services for the Banking and Financial Services industry help organizations identify the most profitable customers and target the right customers through effective customer segmentation, personalized offerings (product, price, promotion and channel) , control attrition and default rates, enhance customer life time value through effective cross sell and up sell strategies and improve customer service levels to enhance wallet share and profitability. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: MARKETING ANALYTICS

Market Equations India helps organization in the Banking and Financial services industry use proven analytics methodologies to measure and monetize their marketing strategies by optimizing their market mix strategies, promotions, positioning and identifying key triggers while optimizing marketing spends to maximize profitability. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: COLLECTION AND RECOVERY

Market Equations India helps organization in the Banking and Financial services industry estimate the customer's propensity to repay and the likely amount that the customer will repay. Our high value Analytics Outsourcing services for the Banking and Financial Services industry weaves together collections models that help distinguish self-cures from potential long term delinquent accounts, Roll Back models for delinquent customers and recovery models thereby, maximizing collections, improving recoveries and retaining profitable customer relationship. Some of the products that we offer include- Collection models for non-delinquent customers. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: CUSTOMER CHURN

Customers are very important and crucial to the success of every business. Our Analytics Outsourcing services for the Banking and Financial Services industry helps organizations understand their customers, their behavioral changes, their risk profile and likelihood to churn, forecast loss associated with pre-payment and foreclosure, and helps them limit their risk exposure by early detection of risks associated with high risk customers and create retention strategies to increase wallet share from profitable customers. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: RISK ANALYTICS

Market Equations India helps organization in the Banking and Financial services industry manage and control risks, optimize credit exposure, minimize default and charge offs by using proven analytics techniques to develop application and behavioral scorecards, credit/risk scorecards, optimize cost and capital allocation and employ stress testing techniques on portfolios to help organizations mitigate risks, minimize defaults, optimize allocation and maximize profitability. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: FRAUD DETECTION ANALYTICS

Market Equations India helps organization in the Banking and Financial services industry prevent, detect and control fraud by using advanced predictive analytics and modeling techniques to build in early warning mechanism to identify patterns that lead to identification of suspicious and fraudulent transactions. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: PORTFOLIO VALUATION

Our Analytics Outsourcing services for the Banking and Financial Services industry is aimed at helping organizations manage their portfolio whether in response to financial requirements or as a way to monitor performance especially during times of economic and market uncertainty. Our statistical expertise combined with a selection of statistical variables in the historical data, coupled with the exhaustive simulation of their dependency scenarios allow our customers to assess the real value of a financial portfolio. Our highly robust propensity models and cutting edge segmentation solutions helps you make informed decisions through liquidations strategies. Market Equations helps you Identify specific segments of portfolio for expansion or off loading. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: OPERATIONAL ANALYTICS

Market Equations India helps organization in the Banking and Financial services industry manage their operations profitably by optimizing resource and asset utilization, optimizing cross channel effectiveness and forecasting and budgeting. Market Equations India helps bring in better predictability and accountability to your Banking operations process and operational decision making that lead to better business outcomes. Operational Analytics services help optimize resource allocation, improve cash flows, optimize spends, increase productivity and profitability. To learn more Contact Us  

ANALYTICS IN BANKING AND FINANCIAL SERVICES :: SOCIAL MEDIA ANALYTICS

With the explosion of data fuelled by social media interactions, it is crucial to understand the sentiments expressed by your customers on this channel, identify gaps and reverse negative sentiments through carefully designed social media strategies to manage your brand reputation and enhance revenue opportunities by converting customers into influencers. To learn more Contact Us  

CASE STUDY

Market Equations India helps a leading financial services group use analytics to leverage its huge customer database to attract customers towards its various other financial products using innovative and smartly designed cross sell strategies.

Read More

CASE STUDY

Market Equations helps the Financing arm of one of the largest Car rental dealerships in the US build incisive and comprehensive predictive models to help the dealership predict profitable future loans while avoiding unprofitable loans, design optimum pricing strategies and optimize portfolio performance to maximize revenues.

Read More

CASE STUDY

Market Equations India helps a leading Bank use analytics to develop a scorecard at the account level such that higher the score more likely the account would default in the next month. This would enable the bank devise differential multimedia treatments at a segment level and optimize collection efforts to boost collection revenues.

Read More