Data Analytics & Modeling Services :: Banking & Financial Services

Case Studies: Customer Churn Analytics Demand Forecasting Insurance Analytics Medical Claims Analytics Credit Risk and Scoring Retail Analytics

Solutions By Industry: Banking & Financial Services Insurance Telecom Retail & FMCG Healthcare & Pharma Travel & Hospitality

Market Equations offers customized Data Analytics and Modeling Solutions for the Banking and Financial Services Industry to include Customer Acquisition strategies, Cross –sell strategies, Application Fraud Detection and Bad Debt Scorecards, Credit Risk scoring, Collection and Recovery Strategies and Customer Relationship Management strategies including portfolio valuation and asset reconstructions strategies, combining in-depth industry knowledge, advanced analytics expertise and the latest technology to deliver solutions that enable our clients take better and enduring fact based business decisions. Market Equations help organizations retain customers, manage risk, minimize cost, increase revenue generation and maximize returns.

Acquisition strategies: Market Equations offers high value Banking and Financial Analytics and Modeling services to help organizations identify potential customers, understand their strengths and weaknesses assess risk and help formulate results driven acquisition strategy. We deploy effective marketing campaigns to help you acquire the right customers at the right time. Our expertise in predictive analytics techniques like response models and campaign analytics help you identify your target customers, offer the right product features, use the right channels and deploy the right messaging strategy that works best. Market Equations is always by your side in ensuring you target the right customers through winning campaigns and gain greater returns from your customer acquisition budgets.

Cross-sell strategies: Market Equations enables businesses understand their customer needs, going beyond just helping you assess a customer’s propensity to buy a product to helping you identify the right time to make the product offer thereby, keeping profitability in the radar. We combine multiple data sources including demographic, transactional, and bureau information and using our cutting edge analytics machinery we help you identify your customer segment, offer the right products, at the right price etc. Market Equations offers high value Banking and Financial Analytics and Modeling services to help organizations design, develop and deploy result oriented cross sell strategies to help them understand their customers better.

Application Fraud/Bad Debt Scorecards: High quality Customer profiling and verification in a timely manner is definitely a challenge for BFSI institutions given the huge array of applications and products including credit cards and personal loans. Our high value Banking and Financial Analytics and Modeling services help organizations mitigate risk by identifying the customers most likely to fraud or turn bad debt. Our results can help you prioritize these segments in the application and profiling of the check queues. We can help you differentiate the safest from the most risky customer segments and by adopting various verification strategies help you minimize fraud and bring in huge cost savings.

Collection and Recovery strategies: Market Equations brings in the application of a scientific methodology to the consumer lending businesses. The need for a high quality collection strategy within budgets and on time is crucial on costs as well as customer relationships. Our advanced predictive analytics and modeling services help estimate the customer's propensity to repay, as well as put a number to the likely amount that the customer will repay. Our high value Banking and Financial Analytics and Modeling services weaves together collections models that help distinguish self-cures from potential long term delinquent accounts thereby maximizing collections from delinquent accounts and retaining customer relationship. Some of the products that we offer include- Collection models for non-delinquent customers, Roll Back models for delinquent customers, Recovery models and collection and recovery MIS suites.

Customer Relationship Management: Customer relationships undoubtedly matter most to well managed organizations focusing on maximizing revenues and profitability. Market Equations offers results oriented analytics solutions that identify the most profitable customers thereby enabling them target this segment with attractive retention schemes. Our high value Banking and Financial Analytics and Modeling services help organizations deploy effective CRM strategies that help increase customer retention, enhance customer loyalty and maximize the portfolio value combined with the optimum use servicing budgets.

Portfolio valuation: Market Equations offers Portfolio Valuation services aimed at help you manage your portfolio whether in response to financial requirements or as a way to monitor performance especially during times of economic and market uncertainty. Our test statistical expertise combined with a selection of statistical variables in the historical data coupled with the exhaustive simulation of their dependency scenarios allow our customers to assess the real value of a financial portfolio.

Asset Reconstruction Strategies: Our highly robust propensity models and cutting edge segmentation solutions helps you make informed decisions through liquidations strategies. Market Equations helps you Identify specific segments of portfolio for expansion or off loading.