At Market Equations, success is defined based on impact.
Our clients have experienced a significant increase in business performance and profitability since engaging with us.
Market Equations helped the client optimize their recovery efforts, minimizing collection costs and maximizing settlements by targeting the customers in higher segments with higher intensities through optimal settlement offers. The scores were evaluated in the last week of every month and used for the next months recovery efforts. The company was able to reach the recovery target by collecting 40 per cent more recoveries than anticipated at the beginning of the exercise.
Early Warning Delinquency Scorecards
Using our approach our client now has a scientific approach for their collection strategies to optimize their collection efforts. This tool is being used in a live collection environment with an automated alert system that raise indications of customers in terms of high, medium or low risk level at the time of their first default itself. Collection costs reduced by 30 per cent and default rates came down by 9 percent.
Social Media Analytics
The analytics of social media data was presented in a dashboard format to help the client enter various scenarios to arrive at a number of fans per month that would be required to generate "X" amount of sales. The models helped the client set realistic sales targets and helped them channel and schedule their marketing budgets effectively across platforms. The company was able to scale the business by more than 150% in 8 months and have received a fresh round of (Venture Capital) VC funding.
Demand Forecasting : Inventory & Order Management
Our Inventory and Order Management model achieved an accuracy of approximately 85 per cent within the first quarter with improvements in service levels up by approximately 42%.
Channel Intensity Optimization Analytics
The company was able to increase the potential of their customer portfolios, minimize default rates, increase recovery revenue by 46% and identify the best treatment channels to maximize profitability.
Product Segmentation & Sales Data Analysis
Product Segmentation and Sales Data Analysis helped the client understand varying KPI trends across customers, regions and SKUs and hence, improve sales productivity significantly through targeted and smartly designed marketing strategies.
Customer Churn Analytics
Our findings resulted in the conclusion that 92 percent of subscribers who did not reactivate the service in the last 7 days was most likely to defect. Based on this conclusion we defined a period of 7 days as win back and post 7 days as No return thereby, helping the client implement the necessary retention strategy to retain customers.
Get Started : Business Analytics Outsourcing
Market Equations provides Business Analytics outsourcing services helping organizations reduce their current spends while helping them increase profitability by at least 100 percent!
Analytics Outsourcing : Proven Analytics Outsourcing Tips
Today, outsourcing the analytics function has made it affordable and accessible for SME's to now use advanced analytics and predictive models to compete in a fair and rapidly changing business environment.