"High Value - Cost Effective Survey Data Tabulation Services"
The world of data can be dreadfully boring or wildly fascinating. The right numbers open up a world of endless possibilities and takes decision making to a brand new level.
Market Equations has worked with boutique consulting firms and some of the largest Research & Consulting organizations in the world across multiple geographies spanning 11 countries. Our teams bring decades of expertise in managing complex research studies on varied topics and sizes including large multi country studies. Over a decade our analysts have added tremendous value to our customer's research initiatives ranging from customer satisfaction and advertising effectiveness to segmentation, tracking, testing and positioning studies.
The key benefits of outsourcing your Market Research Survey Data Services to India include:
Cost Effective | Excellent Turnaround Time | High Quality | Experienced offshore team | Easily scalable business model | Saves analysts time in-house | Eliminates software licensing and overhead costs | References provided on Request
Market Research Data Services : Data Tabulation (Cross Tabs)
Market Equations India offers Data Tabulation services using standard statistical software such as SPSS, Quantum and Win Cross for programming and conducting various statistical tests.
Cross tabulation of survey results opens up a whole new world of insights. Correlating respondent demographic data to respondent choices reveal much more about customer segments and their choices and preferences. For example, customer satisfaction scores reveal key drivers of satisfaction on a broad level but cross tabulating this data with respondent demographic data reveal key drivers of satisfaction for specific customer demographics and segments helping organizations get a better understanding of their customer base. Similarly, an advertising effectiveness survey can help organizations target customer segments with tailor made marketing messages that resonate with specific customers and segments.
Hot to get started? Send us the following:
- Tab Specifications
- Questionnaire
- Sample data
The Tab plan should address the following:
- General instructions - Layout format
- Segmentation Schemes
- Banner Column and Row Summary instructions
- Significance Tests
- Weights
- Summary Tables: Top box and mean scores
- Phased delivery requests based on variables
- Prior notification on any additional banner runs
- Open end coding specifications
- Tables delivery formats (Excel, Word)
- Any additional analysis requests (Key Driver, Max diff, SEM, Conjoint)
From simple data tables services to survey data cross tabulation with descriptive analysis outsourcing services, Market Equations India helps you meet very tight deadlines at a very reasonable cost and contributes to ensuring your commitments to your clients are always met.
