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The world of data can be dreadfully boring or wildly fascinating depending on how you see it. The right numbers open up a world of endless possibilities and takes decision making to a brand new level.
However, most companies aren’t equipped or mature enough to use data to provide answers to business problems and therefore put these very numbers on the back burner. The use of data to make decisions is a win-win as they not only provide meaningful insight to take the right decisions but also validate the decision already been made.
Data is undoubtedly the source of the decision making process today. However, raw data collected over a period is useless if it does not provide any information. Let me further confirm - Information collected is absolutely useless if it is not intelligent.
Market Equations offers Data Processing Solutions to organizations worldwide. From data entry and coding of verbatims to tabulating and charting the results, Market Equations provides an integrated solutions package for all your Market Research Data Processing requirements.
Need help with your data? Free yourself from tedious processing and focus on the insights.
Data Management
- Data Coding
- Data Entry
- Data Transformation
- Data Validation & Cleaning
- Open Ended Coding
(for verbatims)
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Data Analytics
- Frequency Distribution
- Data Tabulation
- Tables and Charts
- Basic/Standard Analysis
- Advanced Analysis
- Statistical Modeling
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Data Visualization
- Charting
- Report Preparation
- Running Client-Proprietary Software
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Data Processing is a systematic process that transfers raw data to intelligent data and requires the application of an integrated process. Data Collected may be available in various formats: Excel, Access, ASCII, .dat etc. It may have been stored in a database linked to the survey or punched directly into a database. Data collected in various formats needs to be converted or imported. It may be required to be transferred to an SPSS or SAS application or as required by the development team for further analysis. Most of these applications require structures and this data in the process of migration may be corrupted.
The Process involves:
- Extracting and loading data into client specified database format
- Cleaning, de-duplicating, Parsing and de-parsing etc,
- Coding Verbatims, Generating Tables and Graphs, sig-testing, Cross Tabulation
Learn more on how the Market Equations Data Processing solutions will add value to your business.
Data Cleaning and Validation
Skewed data is a nightmare. Not only does it take a lot of time it is the first step leading to wrong decision making. Data needs to be checked, validated and transformed before it is sent for further processing. It is not as simple as it seems. It requires an experienced hand to understand “the emotion in the data” to be able to provide data in its absolute truth.
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Data Entry & Coding
Every response is coded for the simple reason that unless coded it cannot be used to report findings effectively especially when we have a large amount of data. We frequently require responses from the audience in statements. Applications do not understand statements and requires coding to make sense of the data. Although, applications today have modules that detects and codes verbatim comments it is most frequently done manually to cross verify. We also come across the terms netting, bucketing, basket etc in this step which simply means structuring the data in a more meaningful or easy to use format.
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Data Tabulation & Charting
The “coded” and now easy to translate data is tabulated to provide the first useful insights. The tabulated data goes through a process of Charting to facilitate the presentation of the results effectively and meaningfully. Charting is widely requested today as a requirement by itself because it is a tedious process requiring trained resources with expertise in various applications such as SPSS, SAS etc. Companies provide Templates with clear instructions supported by the relevant Tab sheets to facilitate the specifications understanding for further processing.
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Explore our Data Analytics Solutions and be a leader.
Contact us for your Market Research Data Processing needs, manage your time and derive substantial cost savings.
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