Product Segmentation & Sales Data Analysis is one of the best ways to gain insights about sales behavior, product affinity, market baskets and understand emerging patterns of customer engagement. Effective segmentation and sales data analysis leads to enhanced product strategies and marketing messages that deliver measurable results.
An in-depth study of sales data was performed to identify patterns of sales by Customers across all sales regions, by each brand, and SKUs sales trend for key national accounts.
For our analysis, we defined two sample segmentation plans:
Product Segmentation and Sales Data Analysis helped the client understand varying KPI trends across customers, regions and SKUs and hence, improve sales productivity significantly through targeted and smartly designed marketing strategies.