The digital ecosystem is undergoing a sea change with consumers using an open digital forum to discuss your company, brands, people, products and services that may have a cumulative impact on your company's reputation. Success lies in carefully monitoring and controlling the happenings in this digital eco system and expeditiously acting on the signals heard.
Social Media has evolved as an unadulterated, unguided, uncontrolled and undisturbed medium of gathering customer feedback and address customer pain points.
Facebook Marketing Analytics:
Market Equations helps a E-Commerce fashion retailer in the UK institutionalize Sales and Marketing Analytics by building a correlation model linking Facebook "likes" and "fan" growth to Sales. Our Analytics reports helped them allocate their marketing spends effectively into channels that maximize returns, achieve sales targets, minimize inventory holding costs and retain clients by minimizing stock outs. Read More
Market Equations India offers Online Social Media Research, Monitoring and Analysis services to provide you an unadulterated selection and analysis of consumer, competitor and industry voices. Outsourcing Online Social Media Research, Monitoring and Analysis services to Market Equations India can help you uncover critical consumer insights and hidden truths to help you build a stronger bond with your key influencers.
Social Media Research Outsourcing Services include:
- Daily social media monitoring and tracking
- Coding and tabulating consumer and competitor voices
- Custom Social Media Audits
- Identifying and Profiling key people
- Analyzing and Reporting trends
- Reporting findings using dashboards
- Daily and Weekly custom summaries
Benefits of Outsourcing Social Media Research to India:
- Identify problems and suggesting remedies
- Track your movements and redirect based on signals
- Realign your brand management strategy through a new set of metrics
- Respect and listen to your customers voices
- Identify Brand Advocates
- Explore and make the best of new opportunities
- Track and monitor Competitor movements
- Manage your reputation
- Facilitates your prospecting initiatives
- Improve customer service
- Maximize your ROI
Online Sources we monitor:
- Social Networking sites
- Blogs - Posts and Comments
- Discussion forums/Boards
- Product Review websites
- Online News Stands/Databases
- Video & Photo sharing websites
- Micro Blogging sites
Social Media Evaluation & Audits:
- Type of mentions
- Share of voice
- Message Tonality
- Key opinions/messages
- Message Theme
- Key Opinion Leaders
- Sources & Source credibility
Market Equations offers an excellent combination of qualified social media analysts and technology solutions! Talk to our experts and learn more. Contact Us
Today, there are several free and paid tools available that facilitate selection and monitoring of stakeholder voices from a tsunami of information online. However, none of them provide exactly what you want, other than a major dump of insignificant data. What we all need is data that can be analyzed and has actionable potential. This requires human intervention - excellent research skills, industry know-how and most of all patience to move through an ocean of information to identify, track, analyze and report actionable intelligence. Market Equations India offers you just that.
Market Equations India brings together a proprietary research approach combining researching, monitoring and then tracking the information by setting up watch codes and fast alerts to bring out the best from all social media channels.
