Market Equations helps organization in the Pharma Industry leverage extensive analytics to realize their full potential in using fact-based forecasting techniques based on the market potential, physician attitude, and drivers of growth, segmentation and targeting, accurate revenue forecasting, analysis of prescribing behavior, maximize sales force effectiveness, selling models, strategic sales force planning, sample optimization, performance measurement and optimization and improve sales force motivation and performance through effective incentive compensation and target planning.
Marketing Analytics
- Market Mapping & Sizing
- Campaign Effectiveness (ROI)
- Promotion Effectiveness
- Channel Optimization
- Response Modeling
- Segmentation & Targeting
- Revenue Forecasting
Sales Analytics
- Sales Force Effectiveness
- Sales Force Optimization
- Call Planning
- Sampling Optimization
- Territory Optimization
- Incentive Optimization
Industry challenges:Legislation and governance, the patent cliff, shift in influence from physicians and prescribers to non-prescribers, from blockbusters to a generic drug market, lack of integration in sales and marketing (esp. social media) and the need to derive insights the quickest for better patient outcomes.
Benefits: Market Equations helps organizations apply extensive analytics to transform information to insights leading to better decision making for better patient outcomes, resulting in maximizing shareholder value and profitability.
- CASE STUDY
Medical Claims Analysis - Preventive care
Market Equations helps a large Insurance provider in the US with their medical claims and customer demographic data to provide real time insights helping them develop a preventive claims management strategy.
Read MoreForecasting
Market Equations combines correlations in market knowledge while using fact-based forecasting techniques based on market potential, physician attitude, and drivers of growth. We go beyond the traditional historical data-and-estimates approach to understand the current market dynamics surrounding the product to generate an accurate forecast.
Assess the market potential of your product, the physician attitude and drivers of growth to realize its full potential.
Sales Force Excellence
Our Sales Force Excellence framework is built on in-depth understanding of sales models and extensive knowledge of the retail-hospital environment. In partnership with our clients we seamlessly connect their strategic, operational and tactical decision-making efforts.
Foster Sales Force Excellence through Segmentation and targeting, Analysis of prescribing behavior, Sales force selling models, Strategic sales force planning, Sampling optimization and Performance measurement and optimization.
Incentive Compensation and Target Planning
Incentivizing the sales force directly impacts the motivation of the Sales force. Market Equations helps you successfully implement incentive plans that take sales performance to higher altitudes. We also keep in mind the drawbacks of poorly directed incentive plans that may backfire and cause loss of sales while also leading to sales talent drain.
Automate commission calculations and build a robust target plan. Align sales behavior with corporate objectives and Control compensation costs.
Samples Optimization
Market Equations helps in promotional activities by optimizing the number of samples of a drug given to the physicians. Our Analysis results helps preserve critical prescriptions, minimizes cost of sampling, identifies the core customer segments and the future demand patterns.
Enable Marketing and Sales Strategy through Actionable Customer Segmentations. Optimize the total number of samples to be given to sustain the demand while not losing on demand opportunity.
Enable Marketing and Sales Strategy through Actionable Customer Segmentations. Optimize the total number of samples to be given to sustain the demand while not losing on demand opportunity.
