Market Equations helps E-Commerce firms exploit their huge inventory of customer, transactional, product, service and social data to maximize customer acquisition, build customer loyalty and retention, enhance customer life time value, personalize offers (discounts, loyalty points etc), customize cross sell-up sell strategies, improve customer service, optimize supply chain through accurate inventory and order management, optimize sourcing and freight services, optimize operational costs and maximize revenue.

Customer Analytics

• Campaign Analytics
• Segmentation & Profiling
• Multi Channel Optimization
• Cross Sell-Up Sell
• Offer Optimization
• Purchase/Repurchase
• Sales Performance & Funnel Analysis
• Customer Satisfaction
• Customer Churn & Retention
• Customer Life Time Value
• ocial Media Analytics

Inventory & Product Planning

• Sales forecasting
• Market Basket Analysis
• Demand, Supply, Inventory Planning
• Product & Portfolio Value Assessment
• Network Optimization

Industry challenges: Increased competition, shrinking margins, seasonal variations impacting revenues, lack of innovative acquisition and retention strategies, ineffective supply chain leading to poor customer satisfaction and the lack of proper analytics infrastructure to derive decision making.

Benefits: Market Equations helps organizations apply extensive analytics to transform information to insights leading to better decision making for better business outcomes, resulting in maximizing revenue and profitability.

ANALYTICS IN E-COMMERCE & E-RETAIL :: CUSTOMER ANALYTICS

Market Equations India helps organization in the E-Commerce and E-Retail industry identify and target the right customers through effective customer segmentation, improve acquisition and conversions through personalized offers - product, price, promotion, enhance customer profitability and revenue contribution through market basket analysis, minimize churn and enhance customer loyalty, retention and life time value through effective cross sell and up sell strategies by identifying the best combination of products and services that align best with the customers' needs. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: MARKETING ANALYTICS

Market Equations India helps organization in the E-Commerce and E-Retail industry use proven analytics methodologies to their marketing strategies through effective market and customer segmentation, optimizing online marketing mix strategies, optimizing promotion and positioning, and cross channel synergies, maximize response rates through multi channel campaign effectiveness while optimizing marketing spends, improving customer experience and maximizing profitability. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: RISK AND FRAUD PREVENTION ANALYTICS

One of the most critical areas of focus for E-Commerce retailers is preventing loss due to product return policies and online fraud. Our Analytics Outsourcing services for the E-Commerce and E-Retail industry help organizations use proven analytics methodologies to prevent loss caused by product returns and cancellations, product markdowns, tracking high risk customer behavior to prevent fraud and other natural losses. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: MERCHANDIZING ANALYTICS

Efficient merchandizing ensures customers receive the right product at the right time. Our Analytics Outsourcing services for the E-Commerce and E-Retail industry help organizations evaluate top selling products while alienating bottom selling products, analyze current stock levels, inventory turns and make order recommendations based on seasonal and out of fashion forecasts, product mark down optimization analysis helping retailers reduce costs of holding excessive inventory or stock outs and maximize customer profitability and life time value. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: ONLINE WEB STORE PREDICTIVE ANALYTICS

Our Analytics Outsourcing services for the E-Commerce and E-Retail industry help organizations get a clear understanding of their website performance and visitor behavior, optimize marketing investments by identifying the most effective marketing channels, enable predictive search techniques that provide potential customers personalized information, develop effective cross sell and up sell strategies through customer segmentation and click pattern analysis, optimize pricing and promotional offers, prevent fraud and loss by predicting online risky customer behavior and transactions in real time, accurately forecast and make order recommendations based on seasonal and out of fashion trends and patterns and forecast demand to reduce costs of holding excessive inventory or stock outs and maximize customer profitability and life time value. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: SUPPLY CHAIN ANALYTICS

Market Equations India helps E-Commerce and E-Retail firms track and monitor key supply chain performance measures, accurately forecast demand by optimizing inventory levels and minimizing holding costs, optimize logistics and transportation costs, optimizing sourcing and supplier performance, enhance customer service levels and maximize profitability. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: SOCIAL MEDIA ANALYTICS

With the explosion of data fuelled by social media interactions, it is crucial to understand the sentiments expressed by your customers on this channel, identify gaps and reverse negative sentiments through carefully designed social media strategies to manage your brand reputation and enhance revenue opportunities by converting customers into influencers. To learn more   Contact Us   

ANALYTICS IN E-COMMERCE & E-RETAIL :: OPERATIONAL ANALYTICS

Our Analytics Outsourcing services for the E-Commerce and E-Retail industry helps organizations bring in better predictability and accountability to your Online Retail store operations process and operational decision making that lead to better business outcomes. Operational Analytics services help optimize resource allocation, optimize customer service levels, improve cash flows, optimize spends and maximize profitability. To learn more   Contact Us   

CASE STUDY

Market Equations India helped a UK based E-commerce firm leverage predictive data analytics services to accurately forecast demand across multiple DC's globally enabling them reduce inventory costs, improve customer service and retention levels and increase sales by reducing...

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CASE STUDY

Market Equations India helped a global E-Commerce Fashion retailer with Outbound freight optimization analytics - by cost, service levels, zone, package dimensions and weight thereby, helping the company optimize customer service levels, reduce shipment costs and maximize profitability.

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CASE STUDY

Market Equations helped a UK based E-Commerce firm institutionalize sales and marketing Analytics by building a correlation model linking Facebook "likes" and "fan" growth to Sales, helping them allocate their marketing spends effectively into channels that maximize returns and reduce costs incurred in holding excess inventory and retain clients by eliminating...

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CASE STUDY

Market Equations India helped a leading multi brand E-Commerce firm extract valuable insights from their large customer database and understand the varying sales trends, customer behavior, product affinity, market baskets to...

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