Data Analytics Outsourcing Services
Marketing Analytics

Acquire. Grow. Retain. Simply put, Marketing Analytics helps marketers gain actionable insights that help align marketing strategies that have a positive impact on performance and marketing ROI.

The explosion of social data, adoption of mobile devices and changing demographics has changed the role of the traditional Chief Marketing Officer. Customer centricity, customer experience and accountability (ROI) are the agenda for marketers today. Today the CMO is directly involved in linking the marketing organization to sales and ROI. Marketing Equations helps organizations use marketing analytics to make sense of historical, real time and user generated social data to help build marketing strategies that enhance marketing performance and ROI.

Data Analytics Services - Data Analytics & Modeling

Data doesn't speak for itself. We are the people who bring data to life.

  • Who are my best customers?
  • What will they buy next?
  • How do I find more like them?
  • Which customers will leave?

MARKETING ANALYTICS

  • Campaign Analytics
  • Response Modeling
  • Customer Segmentation
  • Cross Sell / Up Sell
  • RFM Analytics
  • Pricing & Promotions
  • Customer Loyalty
  • Life Time Value Modeling
  • Churn and Attrition Analysis
  • Customer Satisfaction
  • Market Mix Modeling
  • Product Profitability
  • Key Trigger analysis
  • Channel Optimization Analytics
  • Offer Optimization Analysis
  • Win Back Propensity Modeling
  • Spend Optimization

MARKETING DATA ANALYTICS :: CUSTOMER ANALYTICS

Market Equations India offers Marketing Data Analytics outsourcing services to help you understand who the customer really is, their buying patterns and preferences (product, price, place, promotions) , messages that generate the best response rates and the key triggers that lead them to exit. Our Marketing Data Analytics outsourcing solutions help you acquire, grow and retain the most profitable customers to enhance marketing performance and ROI.

MARKETING DATA ANALYTICS :: CUSTOMER ACQUISITION

Personalization is the key here. Market Equations India helps organization leverage marketing analytics to optimize their customer acquisition strategies and increase response rates by employing smart analytics methodologies to identify and target the most profitable customers at the right time through effective customer segmentation, personalized offerings (product, price, promotion and channel), right messaging, and enhancing customer life time value through effective cross sell and up sell strategies.

MARKETING DATA ANALYTICS :: CUSTOMER RETENTION

Market Equations India helps you retain your most profitable customers by identifying possible defectors, detecting the key triggers and making renewed personalized and attractive offers to retain them.

MARKETING DATA ANALYTICS :: PERFORMANCE ANALYTICS

Market Equations helps organizations leverage analytics to track, measure, monitor and improve key marketing performance metrics and KPI's. It helps marketers review the performance of their marketing initiatives, build improvements and help them plan future marketing strategies with a key focus on performance and ROI.

MARKETING DATA ANALYTICS :: SOCIAL MEDIA ANALYTICS

Social Media Analytics helps you listen to the unbiased opinions and preferences of your customers, analyze their sentiments and build targeted campaigns and personalized offers to attract key influencers to help you manage your online reputation and maximize profitability.

MARKETING DATA ANALYTICS :: MIS,DASHBOARDS & SCORECARDS

Decision makers are interested in insight and recommendations that have definitive action items that are simple, crisp, clear and precise with visually appealing charts and graphs customized for every individual or department. We provide you just that and nothing more.

Align your business goals and maximize profitability by attracting, acquiring and retaining the most profitable customers.
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Shipment - Freight Services Optimization Analytics - Supply Chain Optimization
CASE STUDY

Marketing Analytics Services : Cross Selling financial products

Market Equations India helps a leading financial services group leverage its huge customer database to attract customers towards its various other financial products using innovative and smartly designed cross sell strategies.

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Align your business goals and maximize profitability while optimizing marketing spends by Outsourcing your Marketing Analytics and Intelligence requirements to Market Equations India.

Shipment - Freight Services Optimization Analytics - Supply Chain Optimization
CASE STUDY

Marketing Analytics Services : Facebook Fans Linking to Sales

Market Equations India helps a United Kingdom (UK) based E-Retailer institutionalize Sales and Marketing Analytics by building a correlation model linking Facebook "likes" and "fan" growth to Sales, helping them allocate their marketing spends effectively into channels that maximize returns and reduce costs incurred in holding excess inventory and retain clients by eliminating the possibility of stock outs.    Read More