Outsourcing Max Differential Analysis services

Market Equations India offers an integrated value driven service mix of Outsourced Data Analysis Solutions to companies worldwide with a focus on transforming businesses to succeed through a fact based decision making commitment. Our Advanced Data Analysis Outsourcing Services is backed by decades of rich industry experience and our firm understanding of Industry and business life cycles.

Case Study - Max Differential Analysis on survey data for a large utility vehicle manufacturer in the US

Objective:

The purpose of the survey was to collect opinions from current or potential consumers on several new product concepts and to better understand customer needs in a utility vehicle product.

Process & Methodology:

There were 100 respondents in the survey; each respondent was given a set of questions containing some utility vehicle attributes (below) and asked to indicate the most and least important attribute.

• Interior styling & design


• Exterior styling & design


• Brand


• Quality


• Reliability


• Price

• Analysis and summary plots were obtained for responses from EACH of the questions.


• Primary analysis was performed using multinomial logit model to obtain the Importance Value of each attribute in percent-shared utility scale (add up to 100). These are the easiest to interpret and were obtained by probability based rescaling procedure of the raw utility scores.


• Count analysis starting from simple proportions of least and most important attributes was also presented as a supportive analysis to the primary model based analysis.

The Data Analysis Team at Market Equations India use SAS, SPSS and Quantum to provide a holistic view to the data being analyzed. The Market Equations India team of highly intellectual SME's and Statisticians goes beyond providing you off the shelf solutions and focuses primarily on the vision and the use of the right statistical tools and analysis techniques to be used in addressing the customers’ key objectives. With decades of experience in Statistical consulting our statisticians explore and suggest the right analysis methodology given the fact that there are numerous tools available to address the same research objectives statistically. The capability lies in identifying the right machinery rather than using the "most popular technique". This is what makes the Market Equations India Outsourcing team stand out.