Outsourcing your Market Research field Survey data collection requirements to Market Equations India can help you achieve substantial cost savings and time efficiencies.
The importance of data collection is an organizational reality that is recognized by every company seeking out that crucial competitive edge in today's uncertain economic environment. Recent global studies have shown that top-performing companies are statistically far more likely to apply business intelligence and analytics when making tactical decisions, compared to their under-performing contemporaries.
Market Equations offers field data collection outsourcing services to organizations globally combining various survey methodologies backed by a Pan India network of field data collection teams. Our highly experienced team of interviewers can effectively service your B2B and B2C Market Research requirements combining various surveying methodologies including:
- In depth Interviews (diads, triads)
- Focus Groups
- Mystery Shopping
- Computer Aided Telephone Interviews - Read More
- Computer Aided Personal Interviews
- Online Survey Methodology (Confirmit) - Read More
The benefits available to organizations that have a reliable data collection system are manifold; it allows you to stay ahead of the competition, helps you come up trumps in terms of top line growth, revenue generation and cost savings, and results in improved margins, along with maximizing customer retention and new acquisitions. Not parameters to be sneezed at considering the current economic cycle of recovery that we are living in.
Market Equations India offers cost-effective high-quality market research field data collection and survey outsourcing services, tailor-made for your organization's needs. Our wide array of on-field data collection outsourcing services will help you keep your ear to the ground. Our comprehensive market research survey services, address all your business needs - from consumer satisfaction and pricing research, to product development and business to business marketing research. Our field survey solutions directly bring to you the voice of your customer, as well as the writing on the wall in terms of the market.
Why Market Equations:
- Pan India Coverage for fieldwork, focus groups, CATI and CAPI
- Access to global panels for international clientele supported by our CATI infrastructure
- Local and International language interviewing capabilities
- Internal Quality Control process supported by world class audit standards
- Leadership Team with decades of experience from the Top 4 global consulting firms
- Our clients include reputed Global Market Research & Management Consulting firms
Data Collection Methodologies:
On one end of the Data Collection continuum is Quantitative Data, while on the other end is Qualitative Data. Custom designed for your organizational needs, our highly qualified, specialist team of researchers, business analysts, statisticians and software programmers work in tandem to come up with flexible bespoke packages that blend various field data collection methods to address your core issues.
1. Focus Groups and Depth Interviews
Whether the target is gleaning a better understanding of the customer, maximizing brand performance, or reaching a new market segment, in-depth interviews yield the highest response rates in survey research. Our pan-Indian network of interviewers facilitates direct interaction with the target group, and their expertise ensures excellent rapport with potential participants.
2. Telephone Interviews
This includes the traditional method as well as CATI (Computer Assisted Telephone Interviewing). Our CATI platform enhances the accuracy, speed and efficiency of data collected. The technology also enables clients to be more hands-on, thanks to voice recording and remote monitoring of interviews.
3. Computer Assisted Personal Interviewing (CAPI)
In this form of personal interviewing, our well-trained and large field force, afford clients complete ground coverage through the use of hand-held technology. While all of our Field Surveys follow stringent Quality Control measures, CAPI offers the additional benefit of allowing data to be monitored on an ongoing basis, doubly assuring streamlined QC.
Faced as you are with ever-shrinking budgets, intense competition and pressure to deliver results, our data collection techniques allow us to deliver on our promise of helping you cull out the lessons to be learned from cutting edge market research. This will in turn aid your organization with information-based decision-making. The result - success in formulating effective business strategies that help your business grow by leaps and bounds.