Market Research & Analysis Process
Open End Coding, Tabulation and Charting Solutions

Verbatim Coding, Tabulation and Charting for a Boutique Consulting Firm in the US

Market Equations provides open end Coding, Tabulation and Charting solutions to Market Research and Strategic Management Consulting companies globally. Whether you are a Large Market Research company or an independent consultant, the Market Equations Decision Support solutions can help you achieve cost, quality and time efficiencies.

Backed by our decades of experience in the Market Research industry globally, the Market Equations team provides one-stop solutions for all your Research Support requirements. From stand alone to complete integrated value based solutions. our team gives you the assurance that your projects are in capable hands.

Cross Sell Analytics

Our Process includes:

  • Data Processing, which includes data manipulation as per norms
  • Removing stray cases
  • Flagging problematic cases
  • Listing all the data anomalies
  • Data cleaning using cleaning specifications
  • Open ended coding and verbatim management Tabulating data as per the tab plan and the questionnaire/ questionnaire instructions (Flow & Skips)
  • Providing additional charts/ reports as per Client requirement

Need help with your data? Free yourself from tedious processing and focus on the insights.

  • Review requirement with tab plan etc
  • Review input provided by the Client and recommend changes, if any, that would ensure optimum efficiency in the development of syntaxes and optimal data layout and graphic display
  • Coding of open ends - Verbatim coding in the required format.
  • Convert raw data into tabular reports. Cleanse and tabulate the data as per the tab specifications.
  • Liaise with Client to clarify requirements as necessary
  • Quality assurance to confirm and match output with the relevant inputs supplied by Client
  • Ensure the entire logic in questionnaire tested through test cases are accurate
  • Ensure the quotas and logic of each script is accurate
  • Identify errors/ inconsistencies/outliers in the data collected and cleanse the data
  • Provide daily updates to Client on the status of projects
  • Discuss, confirm and deliver change requests in an accurate and timely manner
  • Provide output in the desired format
  • Upload electronic versions of the output onto Client server or email as required.

Data Processing can be done using SAS, SPSS, Quantum or any other standard application available. These applications support all processing requirements from Verbatim coding, Cross tabulation, generating pivot tables to complex weighting.

Market Equations offers Data Processing Solutions to organizations worldwide. From coding of verbatims to cross tabulation and charting the results, Market Equations provides an integrated solutions package for all your Market Research Data Processing requirements.