Case Study: Management Consulting Firm - Product Test Study

Verbatim Coding, Tabulation and Charting for a Boutique Consulting Firm in the US

The Business Challenge/Situation

The client, a reputed Boutique Consulting firm in the US, was exploring the possibility of using an offshore virtual team to assist them with their coding, tables and charting requirements. They also felt the need to expand their current data processing operations to accommodate the sudden surge in demand on their end. The primary reason for exploring outsourcing data processing was the unavailability of a team at short notice. Although, the client may not have used outsourcing providers before, they were aware of the benefits that a successful outsourcing relationship could bring in the short term as well as the strategic significance in the long term. The company required the following services:

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• Verbatim Coding


• Developing Tables & Charts for their reports based on tab plan provided


• Conjoint Analysis and Turf Analysis

Market Equations Role

The ME team submitted the processed data in MS Excel worksheet along with all the source files as clearly specified in the tab plan. We also provided the output in SPSS format as required for additional analysis and re-runs. The output contained the coded data, tables, charts and all source sheets for review on clients end. The additional requirement for Conjoint analysis and the work on Ideals and Penalty analysis was the most challenging as they engage very high quality statistical machineries. Since this is our core competency we delivered and exceeded expectations.

Client Impact:

The Client was delighted with the fast turnaround time as well as the ability of the team to understand and execute the requirement with the least hand-holding.

The Market Equations Team met the following objectives:

1. Eliminated the skilled resource gap on client’s end


2. Enabled the client to expand by accepting/attracting new clients and volumes


3. Met and exceeded the client’s expectations on turnaround time and output quality


4. Built significant cost efficiencies within the process and also eliminated the need for the client to purchase expensive software.

ME maintain a fantastic relationship with the company and representatives are always eager to provide their references whenever required.

Explore how the Market Equations Consultative Approach to decision making works wonders.