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Case Study: Automotive Brand Study - Survey Programming and Online Data Collection


Market Equations offers Online Survey Solutions to organizations worldwide to derive quick and cost efficient insights into their markets through their consumers. Company’s today are increasingly using this medium of data collection to derive insights from their consumers to gain market and mind share.

The client is a reputed Automobile brand in the United States requiring Online Survey Programming and Data Collection for its Brand Equity Studies by Region.

Requirement:

The company requires the following services:

  • Survey Design & Programming

  • Online Data Collection

  • Developing an Online Reporting Tool

  • Data Tabulation and Charting

  • Develop Report


Market Equations offers quick and cost effective Online Survey Programming and Data Collection services to companies globally to assist them with their decision support requirements.


Inputs Requested:

  1. Questionnaire Draft

    • Survey Length & Style

    • Programming logic/Transitions


  2. Design Specifications

    • Company Logo (Image)

    • Design Brief


  3. Online Reporting – Feature List

    • Sample Size (quota)

    • Progress Bar

    • Report Access Authentication

    • Reporting Levels

    • Reporting Styles

    • Auto Email updates


Market Equations has worked with complex studies and have incorporated complex logic into surveys – tried and tested. We understand the importance of attention to detail, a reliable program and an attractive UI to keep the audience interested in completing the survey.

Contact Us for your Survey Design and Programming needs and understand your stakeholders better. The Market Equations Team Designed, Programmed and Hosted the Survey and provided the survey link to the Company for the first level of Testing and Editing. We received and made change requests as specified and provided the final version to the company to be sent to the dealers.

The ME Team delivered the Final version way before the requested timeline and this gave the company a few more days to use for the data collection. We delivered daily Tabulated reports in Excel for the client’s review of the progress and results. The final delivery of the tabulated data and charts were not an issue at all as the Market Equations team just had to integrated the daily reports into one Master file and send it to the client the day the Quota was met.

The Company was delighted with the level of commitment, expertise, detail and real time support provided by the Market Equations Research team and today we continue to support the company on their dealership surveys every 2 months.



Outsourcing Market Research and Statistical Data Analytics to India can help you achieve cost and time efficiencies, high quality and access to a vast pool of intellectual resources. You will gain competitive advantage by outsourcing Business and Market Research support services, Survey design and programming, Data Processing, Survey Data coding, Cross tabulation, Charting,High end Statistical Data Analytics and Reporting on specified templates.

 
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