Building Enduring Loyalty Through Early Customer Churn Detection

Related Topics: Market Research Companies in India Outsource Market Research to India Outsourcing Employee Attrition Market Research India Outsource Knowledge Management to India Outsourcing Multivariate Statistical Analysis using SPSS

Customer Churn hitting market share?

Have we spent enough time listening to our customers and detecting churn influencers?

A simple way to address this issue is to listen to your employees. Well Managed organizations conduct periodic Employee surveys to understand the Key Drivers and take corrective action to control attrition. A set of questions that clearly addresses some of the key concerns will immediately put you back on track and save you millions of dollars.

And what does it take? It just takes a commitment to understand your stakeholders and to show them you really care.

How you can get started?

• Set Clear Objectives


• Defector Profiling – Profile Risky Groups


• Conduct a Focus Group with a representative group taking into account Demographics etc


• Identify Triggers - Clearly understand the Key Influencers


• Build the Questionnaire – Simple and Easy to Understand


• Design & Deploy the Questionnaire


• Choose the appropriate method for Data Collection– You can either host it online or use a Online Survey Software Solution


• Collect the data and analyze the results – Neural network provides a way to identify customer groups and is a reliable churn detection method


• Report the findings – Quickly deploy anti churn strategy to retain customers

Market Equations offers Online Survey Solutions to organizations worldwide to derive quick and cost efficient insights into their markets through their consumers. Company’s today are increasingly using this medium of data collection to derive insights from their consumers to gain market and mind share.

Market Equations can help you collect vital information about your customers, employees and your market place. Outsourcing Churn Detection to Market Equations can help build enduring customer loyalty through early churn detection that will help you stay ahead of the competition.