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Market Equations offers Online Survey Solutions to organizations worldwide to derive quick and cost efficient insights into their markets through their consumers. Company’s today are increasingly using this medium of data collection to derive insights from their consumers to gain market and mind share. Although, Online Survey Solutions may seem fairly easy to implement, the use of certain features and techniques are very important for the effective administering of online surveys.
Advertising effectiveness, Brand Surveys, Employee Satisfaction, Customer Satisfaction – you name it and we can design it for you. Market Equations can help you collect vital information about your customers, employees and your market place. Market Equations Online Survey solutions Outsourcing can make your life a lot simpler.
Survey Design
Look and feel, attention to detail and proper presentation of the survey instrument is critical to the success of an Online Survey. The Survey questions asked to the target audience forms the core of all surveys. It is important to understand the Objective of the survey and decide the questions that need to be asked to derive the answers required. However, equally important is the Design of the survey which includes the look and feel, the technology used, the question types (single select, multiple select, Rank order, Matrix format, Box, Radio buttons, numeric value, open ended etc).
The objective of the Design should be to provide the respondent with an experience which takes him through the survey with ease and keeps him interested till the end.
Find out how the Market Equations Online Survey Solutions can assist in keeping your respondent focused on the survey. Enquire here
 Case Study:
Online Autmobile Dealer Survey 
The client is a reputed Automobile brand in the United States requiring Online Survey Programming and Data Collection.
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Some important points for building a Survey design include:
- A simple design – Complex Graphics would distract
- Proper instruction – respondent should be guided through the process
- Logical Question flow and format – Build up from simple to complex questions
- Use of the Right Technology - Speed up movement from one page to the next (AJAX)
- Right Question Type – (Radio Buttons, Rank order, boxes, matrix etc)
Survey Validation – Programming
The success of a survey initiative depends on the integrity of the data collected. To ensure the validity of each response, we program complex logics into the survey to ensure we eliminate the wrong/undesired respondent. We can also use programming logic to ensure every question is filled up as required by prompting the respondent to complete the survey in case he/she has missed out or left an incomplete answer. Data validation also lets you define what type of data you want entered in a cell and how it should be entered.
You can further add the following to validate your survey:
- Qualification: You can set a Qualification Survey page to ensure you get the desired respondent.
- Prompts: Prompt respondents to ensure they are following instructions clearly
- Text/Numeric validation: Design the format in which the respondent must enter text or numeric
Data
- Block Access: Block access to restrict the respondent from visiting specified pages
- Length: Determine the length and restrict to required number of answers
- Set Counters: You can set counters to limit the number of survey respondents to the desired
requirement or sample size
Find out how the Market Equations Online Survey Solutions will ensure your respondents fill out every detail and have a great experience. 
Online Reporting
Online Reporting is a useful tool to help decision makers keep track of the progress and monitor the result of their surveys real time. It may be beneficial to track progress and fine tune the survey with changes recommended to derive the required result. This could be used during the test phase quite effectively.
Some features that can be provided include:
- Display Qualified and Disqualified Surveys
- Live Statistics Summary
- Date Filtering
- Cross Tabulation
- Calculate average in matrix columns
- Pie Charts
- Line Graphs
- Bar Graphs
- View Charts by page ranges
- Search based on response to an individual question
- Drill down to specific responses
- Security level for viewing reports
- Allow/Deny visitors access to view survey results
Market Equations has worked with complex studies and have incorporated complex logic into surveys – tried and tested. We understand the importance of attention to detail, a reliable program and an attractive UI to keep the audience interested in completing the survey.
Contact Us for your Survey Design and Programming needs and understand your stakeholders better.
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