- CASE STUDY
Market Equations developed a Customer Churn Analysis Scorecard solution for a large Telecom service provider in the United States to identify key churn drivers and helping them retain subscribers by implementing churn prevention strategies.Read More
Consumers actually don't need much to drive them. Maybe a Customer Service Representative can be the answer.
Key Driver Analysis or importance-performance mapping is a useful tool which studies the relationships among factors that ultimately lead to decision making by the consumer. There may be numerous factors that lead to the final purchase, but there are certainly "key drivers" that actually influence the final purchase by having greater impact on the decision. It is important to focus your decision on these key drivers.
A Key Driver Analysis helps you understand your customers changing demands and help you focus on managing these issues with the utmost precision. With Key Driver Analysis you can focus your attention on what is important to your customer, plot the data, prepare a key driver chart and take important decisions. You can finally understand which factors influence and have a greater impact on the customer's perceived levels of satisfaction and take quick enduring decisions.
Ask your customer how satisfied they are with your service today. Add value to their experience and retain them for life.