Outsourcing Pricing Research to India

Solutions By Industry: Banking & Financial Services Insurance Telecom Retail & FMCG Healthcare & Pharma Travel & Hospitality

Case Studies: Customer Churn Analytics Demand Forecasting Insurance Analytics Medical Claims Analytics Credit Risk and Scoring Retail Analytics

Market Equations is an India based Market Research and Strategic Management Consulting Company offering Outsourced Pricing Research Solutions to companies globally to help them understand their customer’s sensitivity to pricing and help maximize revenue through the use of an effective price-positioning strategy. Pricing research helps marketing managers make fact based informed decisions through the use of specific market research and statistical machineries by understanding price elasticity of both price and product features.

Pricing research is used to confirm if your product is priced in line with customer perceptions based on value of the product on a whole or the value of individual features, helping you develop a successful marketing plan by developing an appropriate pricing strategy.

Outsourcing Pricing research and Analysis to Market Equations will help marketers understand the demand on specific price points, calculate the optimum pricing and develop a product-price trade off, using statistical tools such as Statistical Conjoint or Trade off analysis. The use of Statistical Conjoint Analysis helps determine which product features are traded off at different price levels and helps marketers develop value propositions that are most in demand by customers. This can further enhance our understanding of price points that generate the maximum revenue.

Explore the Market Equations Pricing Research outsourcing solutions and maximize your profitability by implementing the right price-product trade-off strategy. Contact Us

Case Study:

A large Automotive Manufacturer required a partner to design, program, analyze and report the results of a Conjoint survey that would address the following objectives:

1. Which technologies have the highest appeal, regardless of price?


2. Which technologies have the highest appeal given a realistic, assigned market price?


3. What is the price/adoption relationship for each technology? (Determine optimal pricing for each individual technology)


4. What is the appeal of each technology relative to the others? Which technologies have the highest relative appeal, regardless of pricing and with pricing factored in?

The Market Equations team of highly intellectual SME’s and Statisticians goes beyond providing you off the shelf solutions and focuses primarily on the vision and the use of the right statistical tools to be used in addressing the customers key objectives. With decades of experience in Statistical consulting our statisticians explore and suggest the right methodology given the fact that there are numerous tools available to address the same objectives statistically. The capability lies in identifying the right machinery rather than using the “most popular technique”. This is what makes the Market Equations team stand out.

Explore the Market Equations Pricing Research outsourcing solutions and maximize your profitability by implementing the right pricing strategy. Contact Us