Pricing research is used to confirm if your product is priced in line with customer perceptions based on value of the product on a whole or the value of individual features, helping you develop a successful marketing plan by developing an appropriate pricing strategy.
Outsourcing Pricing research and Analysis to Market Equations will help marketers understand the demand on specific price points, calculate the optimum pricing and develop a product-price trade off, using statistical tools such as Statistical Conjoint or Trade off analysis. The use of Statistical Conjoint Analysis helps determine which product features are traded off at different price levels and helps marketers develop value propositions that are most in demand by customers. This can further enhance our understanding of price points that generate the maximum revenue.
Explore the Market Equations Pricing Research outsourcing solutions and maximize your profitability by implementing the right price-product trade-off strategy.
A large Automotive Manufacturer required a partner to design, program, analyze and report the results of a Conjoint survey that would address the following objectives:
- Which technologies have the highest appeal, regardless of price?
- Which technologies have the highest appeal given a realistic, assigned market price?
- What is the price/adoption relationship for each technology? (Determine optimal pricing for each individual technology)
- What is the appeal of each technology relative to the others? Which technologies have the highest relative appeal, regardless of pricing and with pricing factored in?
The Market Equations team of highly intellectual SME's and Statisticians goes beyond providing you off the shelf solutions and focuses primarily on the vision and the use of the right statistical tools to be used in addressing the customers key objectives. With decades of experience in Statistical consulting our statisticians explore and suggest the right methodology given the fact that there are numerous tools available to address the same objectives statistically. The capability lies in identifying the right machinery rather than using the "most popular technique". This is what makes the Market Equations team stand out.
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Market Equations provides Business Analytics outsourcing services helping organizations reduce their current spends while helping them increase profitability by at least 100 percent!
Analytics Outsourcing : Proven Analytics Outsourcing Tips
Today, outsourcing the analytics function has made it affordable and accessible for SME's to now use advanced analytics and predictive models to compete in a fair and rapidly changing business environment.