Founded in 2006 and among the first analytics outsourcing firms in India, Market Equations combines Research and advanced Analytics expertise to add measurable and enduring value to organizations globally. We strongly promote the use of extensive analytics to provide innovative need based customer centric solutions to drive business performance and profitability.
Market Equation is the first choice of organizations globally that treat data as a business asset that can be transformed to actionable insights to drive sustainable growth. Our Research & Data Analytics Outsourcing services help organizations succeed under the most challenging circumstances.
Market Equations is Ranked among the Top 10 Research & Analytics Outsourcing firms in India by the Black Book of Outsourcing, the leading independent benchmark for customer satisfaction with outsourcing.

Where is Market Equations located?
The Market Equations Knowledge Center is headquartered in Bangalore, India - the destination-of-choice for high end knowledge processes and the hub for truly global companies. Our Research & Analytics execution center is located in Delhi.
What are the key service offerings?
Market Equations India offers Research and Data Analytics services across a wide spectrum of industry verticals aimed at helping organizations make informed decisions that maximize performance in a globally challenging business environment. Our key services include Market Research, Financial Research and Data Analytics.
What is the team size?
Market Equations currently employs a team of 35 professionals with Business Management, Finance, Science, Mathematics and Technology degrees. This excludes our support staff including systems engineers and administrators. Our advisory board provides strategic vision and support with their decades of experience and expertise in managing Fortune 500 firms in India and globally.
What is the typical team composition?
Our typical team composition for all projects include SME's, Analysts, Statisticians and Programmers.
What are the benefits of partnering with Market Equations?
Our principals are senior executives from Fortune 1000 and several prominent Consulting firms that complement our knowledge teams comprising of SME’s, Statisticians, Business and Financial Analysts, Data Scientists, Research, Management, Science and Technology professionals to provide customers a comprehensive solution that works all the time. Our years of dedication, continuous learning and expertise in applying analytics to solve the most complex business problems has helped us stand out as a result driven analytics company. Our commitment to our clients has made us the first choice of organizations globally that treat data as a business asset that can be transformed to actionable insights to drive long term growth and profitability.
What are the benchmarks for response time?
We work with our clients during their business hours and therefore, respond to all request in real time.
What are the Engagement option available?
Hourly : The hourly rate engagement model provides flexibility to clients who have very urgent data analysis and reporting needs that require just a few hours of effort. It is very common in cases where the client may require data to be analyzed and summarized quickly for urgent decision making usually with a TAT of less than 48 hours.
Project : The project based engagement model is the most commonly used model. In this case project requirements are analyzed and a total project fee is arrived at after careful evaluation. The project may involve an offshore resource engagement for a week or even months. This model is preferred for one off projects when there is no recurring analysis need or model updating required.
Monthly : The monthly engagement model provides clients an option to recruit a resource or a team either for a short duration of 3-6 months or on a yearly contract commitment. In this case, the resource or entire team works as an extension of the clients onsite team. This model is preferred in cases where the client is looking at growing their team rapidly with a limited budget.
*** Individual resources can also be recruited for half a month or specific weeks in a month when there are fluctuations in work volume.
What is the pricing structure and does it include other overhead costs?
Our pricing structure is based on the complexity and duration of projects and range from as low as $10 an hour to $250 an hour for high end Consulting and Business Transformation requests. This includes all overhead costs including software licensing costs. It does no include shipping costs (freight) or bank charges as applicable.
How does Market Equations ensure data confidentiality?
Market Equations breathes out of a facility that has proven security standards based on the strictest of industry benchmarks. Apart from conducting screening and verification of all our employees during the recruitment process we have invested on security infrastructure that ensures absolute data confidentiality. We also sign a Non Disclosure Agreement with all our employees and clients that put together a robust system which commits security.