Market Equations India is an advanced analytics outsourcing firm providing a whole range of data analytics outsourcing services across a wide spectrum of industry verticals helping organizations make informed decisions at the "right time" to maximize performance in a globally challenging business environment.
Decision makers globally understand the fact that it is quite expensive and time consuming to find the right skill sets and expertise to build an in-house analytics team. It is also very difficult to convince the management to invest a lot of cash into building and developing a Analytics team when the benefits are not clearly visible. Outsourcing is a strategy to get off the ground quickly at a lower cost and leverage the experience and expertise of a analytics firm in India.

MARKETING ANALYTICS
- Campaign Analytics
- Response Modeling
- Customer Segmentation
- Cross Sell / Up Sell
- RFM Analytics
- Customer Loyalty
- Life Time Value Modeling
- Churn and Retention Analysis
- Customer Satisfaction
- Market Mix Modeling
- Channel Optimization Analytics
- Customer Offer Optimization
- Win Back Propensity Modeling
RISK ANALYTICS
- Application Fraud Analytics
- Bad Debt Scorecards
- Collection & Recovery Analytics
- Credit Scoring & Risk Analytics
- Risk Modeling
- Sensitivity/What-if Analysis
- Portfolio Valuation Analysis
- Pre-Payment/Foreclosure Analysis
- Risk based Pricing Analysis
- Stress testing Analysis
SUPPLY CHAIN ANALYTICS
- Demand Forecasting and Planning
- Inventory and Order Management
- Sourcing Analytics
- Stock Replenishment Analytics
- Logistics & Transportation Analytics
- Freight Service Optimizations
- Vehicle Routing Optimization
- Budget Optimization
CUSTOMER ANALYTICS
- Campaign Design & Tracking
- Customer Segmentation
- Life Time Value Modeling
- Propensity Modeling
- Customer Churn Analytics
- Customer Loyalty Analytics
- Customer Satisfaction Analysis
- Spend Optimization Analytics
- Retention Prediction scorecards
- Revival Scorecards
- Churn prediction modeling
- Market Basket Analysis
- Cross sell- Up sell
- New/Inline product Forecasts
- Cross Channel Effectiveness
- Demand & Sales Forecasts
- Daily Summaries
- MIS & Dashboards
Outsourcing Data Analytics services to a firm in India:
Outsourcing Data Analytics services to India provides you access to the combined capabilities of a result oriented Analytics team comprising of Subject Matter Experts (SME's), Business and Financial Analysts, Data Scientists, Statisticians, Programmers, Management Graduates & Science and Technology professionals from premier educational institutions in India and abroad. Analytics firms in India combine in-depth industry knowledge and advanced data analytics expertise to provide high impact business solutions helping organizations take enduring decisions that have a lasting impact. Data Analytics firms in India are geared with highly skilled and qualified resources from premier institutions in India and abroad. A few institutions that produce the best include: Indian Institute of Technology (IIT's), Indian Institute of Management (IIM's), Indian Statistical Institute (ISI) and Indian Institute of Science (IISc).
Key Services than can be outsourced to a Analytics outsourcing firm in India:
Data Analytics Services :: Customer Analytics
Analytics firms in India offer Customer Data Analytics outsourcing services helping organizations have a clear and precise understanding of their customer base and their changing demands and expectations leading to improved customer acquisition, retention, loyalty and life time value. Read More
Data Analytics Services :: Marketing Analytics
Analytics firms in India offer Marketing Analytics outsourcing services helping organizations maximize customer acquisition, build customer loyalty and retention, reduce customer churn, enhance customer life time value, personalize cross sell-up sell efforts, optimize offers, improve collections and recovery, improving customer service levels and profitability, increase customer satisfaction, optimize marketing spends and maximizing revenue. Read More

- CASE STUDY
Facebook Marketing Analytics - Linking Fan growth to Sale for a UK based Retailer
Market Equations India helps a E-Retail firm based in the United Kingdom (UK) institutionalize Sales and Marketing Analytics by building a correlation model linking Facebook "likes" and "fan" growth to Sales, helping them allocate their marketing spends effectively into channels that maximize returns.
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- CASE STUDY
Cross Sell Analytics strategies on a financial portfolio for a Financial services firm in India
Market Equations India helps a leading financial services firm leverage its huge customer database to attract customers towards its various other financial products using innovative and smartly designed cross sell strategies. Read More
Data Analytics Services :: Risk Analytics
Analytics firms in India offer Risk Analytics outsourcing services to include credit risk scoring, fraud detection, bad debt prediction models, Collection and recovery scorecards, portfolio valuation, foreclosure analysis , loss forecasting, risk based pricing and stress testing. Read More

- CASE STUDY
Portfolio analysis and performance optimization for a large Car Dealership in the US
Market Equations helps one of the largest Car rental firm in the US build incisive and comprehensive predictive models to help the dealership predict profitable future loans while avoiding unprofitable loans.
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- CASE STUDY
Recovery Strategies on Written off Credit Card Portfolio for a Bank in India
Market Equations helps a leading Bank design and develop their collection strategies by identifying accounts which have the highest propensity of repayment, thereby, helping them optimize their collection efforts and maximize recoveries.
Read MoreData Analytics Services :: Supply Chain Analytics
Analytics firms in India help organizations track and monitor key supply chain performance measures, accurately forecast demand by optimizing inventory levels and minimizing holding costs, optimize logistics and transportation costs to improve performance, enhance customer service and maximize profitability. Read More

- CASE STUDY
Demand Forecasting & Inventory Management Solutions for a E-Retailer in the United Kingdom
Market Equations helps a UK based online retailer leverage predictive analytics to accurately forecast demand across multiple DC's globally enabling them reduce inventory costs, improve customer service and retention levels and increase sales by over 200% by reducing stock outs.
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- CASE STUDY
Transportation & Logistics Analytics for a global Retailer in the US - Time in Transit
Market Equations India helps a global Fashion retailer with Outbound freight services optimization analytics - by cost, service levels, zone, package dimensions and weight thereby, helping the firm substantially reduce freight cost while increasing customer service levels and operational efficiency.
Read MoreData Analytics Services :: Operational Analytics
Analytics firms in India helps bring in better predictability and accountability to your operations process and operational decision making that lead to better business outcomes. Operational Analytics services help optimize resource allocation, improve cash flows, optimize spends, increase productivity and profitability. Read More
Data Analytics Services :: Predictive Analytics & Modeling
Analytics firms in India combine proven expertise in predictive analytics and modeling across industry verticals to helps organizations maintain a competitive advantage and come out a winner. Read More
OUTSOURCING ANALYTICS : KEY CHALLENGES FACED:
- Huge volume of data from multiple sources - both structured and unstructured
- Transformation from reaction to prediction requires a completely new set of skills
- Technology enabled faster, smarter and actionable "right time" analytics insights
- Quantifying the value (ROI) of using analytics and BI tools - before VS after
- Most importantly - How to get started
Getting started can't get simpler! Discuss your business, processes and current decision making ecosystem and we will help you leverage Business Analytics and Intelligence to make your decision making faster, smarter and result oriented. Contact Us
- Tell us about your Business
- Define the problem
- Clearly define expectations
- Current Data Available
- Current Approach and Processes
- Current Reports generated VS Business Usage
- Organizational dynamics - Executive Users of insights
- Key Insights needed for Business transformation
Analytics Solutions by Industry:
Retail & FMCG Analytics & Modeling | Banking & Financial Analytics & Modeling | Insurance Analytics & Modeling | E-Commerce Analytics & Modeling | Healthcare & Pharma Analytics & Modeling | Telecom Analytics & Modeling | Transportation & Logistics Analytics & Modeling | Travel and Hospitality Analytics and Modeling
Market Equations - Research | Analytics | Outsourcing
Market Equations - A resulted oriented Data Analytics Outsourcing firm
Founded in 2006 and among the first Data analytics outsourcing firms in India, we help organizations apply extensive analytics to harvest and nurture data; uncovering hidden truths and interdependencies that eventually translate to actionable business insights. Our Industry focused Business Analytics, Customer Analytics, Marketing Analytics, Risk Analytics and Supply Chain Analytics and Modeling outsourcing services helps organizations make informed decisions and post enduring results while acknowledging the ever changing dynamics of every business ecosystem.Our years of dedication, continuous learning and expertise in applying analytics to solve the most complex business problems has helped us stand out as a result driven analytics firm,making us the first choice of organizations globally that treat data as a business asset that can be transformed to actionable insights to drive long term growth and profitability.
Quick Links
Data Analytics
Market Research
Financial Research
Contact Us
Offices:
- Bangalore, Delhi
- INDIA
- info@marketequations.com