"Unaided Intuition has taken the back seat and business performance today has transformed to a function of in-depth market knowledge and the use of a fact based decision making discipline".
In the recent past, decision makers assumed consumers would buy new products, new technology solutions and profits would soar with market share in the future. Consumer tastes and preferences are changing every minute, product life cycles have become shorter and the list goes on. However, interestingly said "making the haystack bigger may not make finding the needle easier".
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A fact based decision making commitment is the only way to reduce significant risk and is an enduring source of competitive advantage. However, developing a fact based approach to decision making is both a cultural as well as a Business Process issue. It has to be driven by Top Management to build processes for identifying key market data to make top quality decisions continuously impacting the bottom line positively. A commitment to Collecting, Integrating and Analyzing market data ensures your customers get what they are looking for and are best served.
Markets are changing by the second and creating a decision making process based on market data and facts provides the foundation for analyzing and exploiting every opportunity. An organization has to be geared up to respond to these market changes and organizations that develop this expertise will make significant economic contribution.
Decision making is backed by methods, procedures and tools for interpreting, evaluating and representing a business situation through the use of mathematical models and graphical representations to derive insights for making informed decision translating to enduring results. From the utility value of an attribute to the probability of risk to the decision maker these techniques have proved to be a turning point in today's highly competitive and fierce business environment.
At a time when companies in many industries offer similar products and services and use comparable technologies, in variety of business problems the use of predictive analysis is the remaining key process of differentiation. As a result, organizations that effectively implement this emerging use of extensive analytics and fact-based decision-making from the top down are staying ahead of their competition.
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