Ten Trends to Watch in Consumer Packaged Goods in 2007
The year 2007 will see Consumer packaged goods industry focusing on losing weight and keeping fit products.
The Top Ten Trends are Detailed Below:
From Diet Beverages to Calorie Burning
With the introduction of new ingredients like green tea extracts with EGCG, calorie burning has become a reality. Coca Cola and Nestle have teamed up to launch Enviga Energy drink in the US and Europe.
Satiety-enhancing Food and Drinks
Food and Beverage manufacturers have already started launching new food and drinks high in fiber and protein that keeps consumers away from consuming more by helping them feel satisfied longer.
Packaged goods manufacturers are now focusing on mobility by modifying their packaging to make it suitable for "on the go" lifestyles.
Local Sources of Ingredients
Consumers are being drawn in recent times to locally grown foods. The freshness concept and sensitivity towards energy conservation by focusing more on locally grown goods have contributed towards this new attraction.
Kid's Food Focusing on Health
Manufacturers are now branding their packaging for kid's food and drink with the term "healthy". This does not however, compromise on the taste as companies are adding new ingredients such as carbonation to grapes to make it tasty.
Use of Antioxidants
Antioxidants commonly found in fruits, vegetables, tea etc are now being used widely in the food industry as antioxidants protect the body from disease and slow down the aging process and is being widely used by the food industry.
Immunity Boosting Food and Drinks
Probiotic foods like cultured dairy drinks and yogurts are seeing a breakthrough. There is a realization that some foods and drinks can boost immunity and guard the immune system from sicknesses.
Food and Brink for Singles
Packaged food makers are now reaching out to single person households. Research shows the number of persons per household has declined to barely more than twp people in developed countries.
Surprising new innovative products such as Pfizer's new Listerine Agent Cool Blue Plaque-Detecting Rinse helps locate plaque in the mouth by staining it blue. New smart technology may also up this year on product labels to indicate proper temperature and freshness of a product.
Beer Consumers have a reason to cheer. Stampede Light comes with its B-Vitamins, Folic acid and folate. Beer may never be the same.
Market Equations - Research | Analytics | Outsourcing
- Bangalore, Delhi