Customer Connection - Large Financial Products Company in the US
The Business Challenge/Situation
The client, one of the top financial software companies in the US wanted to understand how financial management tools support business owners and managers accomplishing their business objectives for their main street product.
The report provided a 360° perceptual view/map which revealed that while the product is seen as a very important tool for customers, its value is not properly aligned with some critical business issues. This in turn hurts value perceptions, driving customer usage and prospect switching issues. Several action items were pointed out to address these issues.
ME maintain a fantastic relationship with the company and representatives are always eager to provide their references whenever required.
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