The Business Challenge/Situation
The research was motivated to broaden the brand's interest & appeal, and drive growth for one of the largest cereal making companies in the world. The Objective of the study was to conduct a Sensory Analysis to successfully launch a NEW snacks-bar products variant.
Market Equations Role
Various proprietary analytic tools were applied on the sensory, demographic, and purchase intent data collected from the study. The attributes were collected using both traditional (e.g. interval-scale, JAR scale, Hedonic scale) as well as alternative measurement scales (e.g., labelled magnitude scales, best-worst scale). Six different flavors were evaluated in this study including a benchmark product. A total sample of 175 was recruited for this research, of which 50% were regular consumers of nutritious snacks and the remaining 50% were non-regular consumers of nutritious snacks.
Our Analyses resulted in:
Identifying the key drivers of liking/barriers to purchase:
- Thorough understanding of the sensory appeal and consumer perceived profiles of the foods
- Measuring the sensory appeal and consumer perceived profiles of the foods
Client Impact:
Based on these results, specific areas for food optimizations were recommend increasing the overall liking. Additionally, Purchase intent was fairly solid with three variants achieving similar scores to the benchmark product giving the client extra leverage in determining the final flavor(s).
ME maintain a fantastic relationship with the company and representatives are always eager to provide their references whenever required.
Explore how the Market Equations Consultative Approach to decision making works wonders.
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