New Snack Bar Launch for a Large FMCG Company in AU
The Business Challenge/Situation
The research was motivated to broaden the brand's interest & appeal, and drive growth for one of the largest cereal making companies in the world. The Objective of the study was to conduct a Sensory Analysis to successfully launch a NEW snacks-bar products variant.
Market Equations Role: Various proprietary analytic tools were applied on the sensory, demographic, and purchase intent data collected from the study. The attributes were collected using both traditional (e.g. interval-scale, JAR scale, Hedonic scale) as well as alternative measurement scales (e.g., labelled magnitude scales, best-worst scale). Six different flavors were evaluated in this study including a benchmark product. A total sample of 175 was recruited for this research, of which 50% were regular consumers of nutritious snacks and the remaining 50% were non-regular consumers of nutritious snacks.
Client Impact:
Identifying the key drivers of liking/barriers to purchase:
- Thorough understanding of the sensory appeal and consumer perceived profiles of the foods
- Measuring the sensory appeal and consumer perceived profiles of the foods
Explore how the Market Equations Consultative Approach to decision making works wonders.
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