New Snack Bar Launch for a Large FMCG Company in AU
The Business Challenge/Situation
The research was motivated to broaden the brand's interest & appeal, and drive growth for one of the largest cereal making companies in the world. The Objective of the study was to conduct a Sensory Analysis to successfully launch a NEW snacks-bar products variant.
Identifying the key drivers of liking/barriers to purchase:
- Thorough understanding of the sensory appeal and consumer perceived profiles of the foods
- Measuring the sensory appeal and consumer perceived profiles of the foods
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