Fierce competition, struggling economies, demanding consumers!
The best option is to stick to situations under our control. Focusing energies on consumers seem to be the mantra to fight of competition and retain ever so demanding customers.
Companies are fiercely following a strategy of finally listening to their consumers rather than doing all the talking. They are exploring various mediums of collecting reliable, accurate and speedy solutions of gathering actionable data from the very people who contribute to their existence. One such efficient, reliable and cost efficient medium of data collection is conducting Telephone interviews or CATI (Computer aided telephone interviews). With the use of the right technology this medium of data collection comes out a winner and is regarded as the most preferred medium of data collection globally.
Market Equations offers professional Telephone/CATI survey solutions to customer globally. We focus on giving you the best results through the 3 most important elements that ensure excellent results - people, process, technology.
Our People - Professional Market Researchers
Market Equations is a highly focused Market Research firm with decades of Consumer and Business research domain specific experience. Our people have the required experience in Market Research and understand every detail of this domain right from data collection to reporting. We do not employ part time interviewers like most companies do and focus on professionalism from an experiences voice. Our experience allows our interviewers to eliminate response bias at every step. Our researchers are career oriented Market Research professionals and they do not need a helping hand with understanding the Objective of the survey. They focus on one thing: Results. Because they understand what it is worth!
Evaluate the competencies of the Market Equations interviewers by talking to them yourselves.
Our Process
We receive the Objective brief, survey draft, call script and the lead list. The first step is to review the Objective and make specific notes based on the study conducted. We then review the Survey Draft, to uncover the finer details of the requirement - logic pattern and the flow of the questions. This helps us in clearly identifying and putting together the customized process and measurement systems that ensures excellent results.
The next step is to identify the right resources (specific domain expertise is an advantage) and allocate the suitable infrastructure as required to generate optimum results. In the meantime, our technology team puts together the CATI interface for the interviewers to being what is called the "Soft Launch". The soft launch is used to ensure the People, process and technologies are in sync, as well as give the team an opportunity to analyze the reliability of the results. This is done by calling a sample of the population. The result of the Soft launch leads to understanding the reliability of the system as well as gives the client a second chance to make any necessary corrections to the Survey if necessary.
Evaluate the Market Equations Process. Write to our Researchers Today
Our Technology
Apart from the State of the Art infrastructure facilities and multiple communication and security channels and facilities ensuring uninterrupted service, our customized CATI platform helps us stand out. We do not use expensive Software that only contributes to increasing your costs with no contribution to ensuing results. Our CATI technology gives you just the right solution for your specific needs with a focus on the Research objective and the best results - reliable and consistent. Technology is just a facilitator and for us technology just does that. It is our people that make us stand out and give superior performance and results.
All other standard Call center facilities such as predictive dialers, call monitoring and storage systems are available with our standard package. All Voice Files are uploaded to your FTP for further data validation on your end.
We are not a Software company. We are facilitated by the use of the "just the right" technology.
For Solutions backed by Research experience and passion for research
Market Equations also goes a step further to help you with coding, data posting, developing charts and graphs and reporting the results. Our experienced statisticians are always available to provide you actionable intelligence whenever required. We deliver tabulated results in SPSS, Excel and ASCII formats.
Explore our Market Research Support services for more information.
About Market Equations:
Market Equations is a results-oriented Market Research Outsourcing Company based out of India providing end to end Market Research Solutions to Organizations worldwide. From Business, Consumer and Survey research to high end decision support data analytics service capabilities, Market equations offers unique and customized solutions that contribute to positive and lasting bottom line results. With decades of experience in Strategic Management Consulting our leadership has empowered organizations that have constantly outperformed its competition.
Our Center of Excellence is situated in Bangalore, India - renowned for its access to a large knowledge pool that drives us to make it happen. The ME knowledge team comprises of PhD's, Statisticians, Business and Financial Analysts, Management and Science Graduates and Technology professionals to provide customers a comprehensive solution that work all the time.
Market Equations goes beyond providing you substantial cost and time efficiencies to providing you access to a highly competent and qualified group of industry experts, focused on providing you enduring results that have a lasting impact.
