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Market Equations India offers Data Analytics and Modeling services to companies worldwide aimed at promoting a fact based decision making culture in all organizations. Outsourcing Business, Marketing and Customer Data Analytics & Modeling Services to Market Equations India provides you access to some of the best research minds and statisticians in the country. Our Data Analytics and Modeling teams analyze and interpret data to uncover interdependencies and hidden truths through an integrated process helping you take intelligent decisions that have an enduring impact.
Market Equations combines in-depth industry knowledge, advanced analytics, and the latest technology to deliver solutions that enable our clients take better and enduring business decisions. Using techniques in statistics, econometrics, and operations research we help embed fact based data driven capabilities into the decision making processes of our customers.
Solutions by Industry :
Retail & FMCG Analytics & Modeling | Banking & Financial Analytics & Modeling | Insurance Analytics & Modeling | Telecom Analytics & Modeling | Healthcare & Pharma Analytics & Modeling| Travel and Hospitality Analytics and Modeling
Data Analytics and Modeling :: Banking and Financial Services
From building Customer Acquisition strategies, Cross -sell strategies, Application Fraud and Bad Debt Scorecards, Collection and Recovery Strategies to Customer Relationship Management strategies including portfolio valuation and asset reconstructions strategies, customized and designed for the Banking and Financial Services industry, Market Equations always helps you stay ahead of the competition by managing risks, improving collections and maximizing revenue. Read More!
Data Analytics and Modeling :: Insurance
From building Customer Acquisition strategies, Cross -sell strategies, Churn Management and Retention Scorecards, Policy Lapse Renewal strategies customized and designed for the Insurance sector, helps our customers increase revenue generation, minimize cost and retain customers. We manage credit risks by minimizing fraud and bad debts and enhancing collections. We help you identify the most profitable customers right from the initiation process to payment collection. We offer expertise in risk modeling throughout the acquisition to retention cycle. Read More!
Data Analytics and Modeling :: Telecom
From Campaign Analytics and Response modeling, Cross-Sell strategies, optimizing credit lines through pricing strategies, identifying high risk customers though through Fraud risk management techniques to CRM strategies we enable organizations capture maximum space and stay ahead of the competition. Our state of the art predictive models are customized and designed to help organizations maximize returns in a highly volatile and competitive space. Read More!
Data Analytics and Modeling :: Retail & FMCG
From Customer and Marketing analytics including Customer profitability analysis, product preference and profitability analysis, Bundling, Cross sell and Up Sell analysis, demand forecasting and customer segmentation analysis to our expertise in Merchandising Analytics which optimizes selection, placement and promotion of merchandise at the store level, helps you maximize profitability under anticipated conditions. We employ descriptive analysis techniques including Sales Analysis, Category Trend Analysis, Brand Analysis, Stock out analysis , Promotion and Benchmarking analysis and advance predictive analysis including Lifetime Value Analysis, Churn Analysis, Market Basket Analysis and Response modeling techniques. Our end to end retail analytics solutions help you maximize revenue, target right customers, improve response times and productivity and customer service at the store level. Read More!
Data Analytics and Modeling :: Healthcare and Pharmaceutical
From fact based Forecasting, Sales Force Excellence frameworks, Incentive compensation and Target Plans to sample optimization solutions, we help you assess the market potential of your product, align Sales performance to corporate objectives through a robust automated commission and target plan and enabling your Marketing and Sales strategy through actionable customer segmentation. Read More!
Data Analytics and Modeling :: Travel and Hospitality
Market Equations offers data analytics and modeling solutions to the Travel and Hospitality industry providing them a framework for data driven decision making and maximizing the value of every customer interaction. Through data analytics, we help companies analyze marketing and other revenue enhancing initiatives through the application of quantitative models. Relevant quantitative analysis (e.g. predictive modeling, data mining, etc.) are used to collaborate and build appropriate models that provide actionable insight (e.g. new customer acquisition through inbound marketing strategies, enhanced campaign response rates, better cross-sell , effective segmentation, yield management including effective pricing and inventory strategies, product differentiation strategies, improving customer service strategies etc.) to achieve desired business outcomes. Read More!
Data Analytics and Modeling :: Business Analytics
Market Equations combines proven expertise in data modeling and analytics to provide excellent customer insights to stakeholders helping them leverage business intelligence in strategic decision making. Our credit scoring, behavioral scoring, pricing, valuation, segmentation, response modeling, and prediction of customer behavior are undoubtedly the best in the industry. Our unique solutions helps you understand your customer better, their purchase behavior, track products, analyze price points, redefine customer segments, acquire new customers, reduce attrition and build loyalty, reduce risk, improve ROI and increase market share.
Data Analytics and Modeling :: Marketing & Customer Analytics
Market Equations offers Customer Analytics solutions to organizations globally to help them understand their customer better, their purchase behavior, track products, analyze price points, redefine customer segments, reduce attrition and build loyalty, improve ROI and increase market share.
Our Marketing Analytics solutions help organizations understand their marketing mix, optimize spends, identify effective promotions channels, quantify impact and maximize ROI.
Sales & Marketing Analytics
Market Mix Modeling
Campaign Analytics
Promotion Effectiveness
Market Basket Analysis
Collection & Recovery
Spend Optimization
Sales Force Analytics
Channel Analytics
Customer Analytics
Churn Analytics
Segmentation Analysis
Customer Profitability Analytics
Customer Life Cycle Analytics
Response Modeling
CLTV Analytics
Pricing-Trade off
Campaign Response Analytics
Customer Loyalty
Risk Analytics
Fraud Detection
Sensitivity Analytics
Liquidity Risk Analytics
Risk Spillover
Operational Risk Assessment
Supply Chain Analytics
Demand Forecasting
Demand Planning
Market Share Optimization
Inventory Optimization
Logistics Optimization
Predictive Modeling
MIS & Dashboards
Cost Effective High Value Analytics & Modeling Solutions
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Market Equations offers you cost effective high value Data Analytics and Modeling services that goes beyond model building and contributes towards validating, tracking and rebuilding your existing models to ensure you extract the best from your data.
With decades of experience serving clients globally in diverse industries our knowledge teams walk the talk. Market Equations is driven by a team of highly intellectual Researchers, Business Analysts and Statisticians combining the best minds in the industry with decades of strong business experience and domain expertise. The Market Equations knowledge team comprises of PhD's, Statisticians, Business and Financial Analysts, Management and Science Graduates and Technology professionals to provide organizations a comprehensive and tested solution that work all the time.
Retail & FMCG Analytics & Modeling | Banking & Financial Analytics & Modeling | Insurance Analytics & Modeling | Telecom Analytics & Modeling | Healthcare & Pharma Analytics & Modeling| Travel and Hospitality Analytics and Modeling
Outsourcing Business Analytics, Marketing Analytics and Customer Analytics and Modeling Solutions to India can help you achieve substantial cost and time efficiencies, high quality and access to a vast pool of competent intellectual resources. Our Industry focused Business Analytics, Marketing Analytics and Customer Analytics and Modeling solutions helps you stay ahead always.
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