Market Equations monitors the effectiveness of your campaigns, competitor movements and industry trends from online news sources including online newsstands, newswires, databases, websites, magazines, trade journals and a host of other sources worldwide.
Online News Tracking and Monitoring Services
Market Equations offers News Tracking and Monitoring services from its headquarters in India, which is aimed at bringing together the latest business trends, forecasts, opportunities and threats through constant tracking and monitoring of online news sources and databases. We help decision makers keep track of the communication that is being received by their investors, consumers, competitors and employees and monitor its effectiveness in a 24/7 environment.
We understand you don't have the time to go through a tsunami of information every day. Our Editors carefully track and monitor media channels using select vocabulary and keywords and follow specific guidelines and watch codes to bring you a selection of highly sensitive and important news posts every morning. We brings you customized news abstracts, clippings and summaries on a daily basis keeping you well informed with simple, concise, targeted, relevant and easy to read information.
Manage your time and make faster and informed decisions!
Talk to our experts.
What makes us different is we don't just stop at "Monitoring" news but ensure we "Track" the news over a period of time to evaluate the changes in the communication strategy, its effectiveness and impact globally.
Based on our experience our News Tracking and Monitoring reports include:
Report Structure - Title, Date, Number of words, Distributor, Copyright Information, Full Text, Summary, Watch Codes (Product Category/Sub Category) and Source
Report Delivery Format - MS Word, MS Excel, HTML for web hosting
News and Press Monitoring Process:
- Research using select vocabulary, indicators and keywords
- Filter search by region, industry, category, sub category etc
- Sort and Organize data - folder structure for each category
- Select news articles based on theme, watch codes and selection guidelines
- Write Article Summary
- Review and confirm source credibility
- Report in client desired format (MS Word, MS Excel, HTML)
Time management is critical to all organizations but most often you end up wishing you had more. We understand you don't have the time to go through a tsunami of information every day. Market Equations offers Online News Tracking and Monitoring services to organizations globally helping top executives manage their time and take corrective decisions expeditiously. We offer 24/7 support to companies worldwide which means we are always there every morning with the collection of the day's news and press releases irrespective of the time zone.
Market Equation s has been assisting Public relation agencies and PR professionals, Brand Managers, Marketing heads, research professionals by enabling them with online media monitoring, measurement, media intelligence, and social media intelligence to help them make better and faster decisions.