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Market Equations offers Online News and Press Monitoring services aimed at helping organizations keep track of the communication that are received by their investors, consumers, competitors and employees.
Online News Monitoring helps an organization understand the changes occurring in their ecosystem and if their strategies are still aligned to their goals and objectives. It also helps to improve the effectiveness of a communication and provides management the intelligence to make decisions on the changes that are necessary in their future strategy thereby, helping them maximize their returns on investment.
Market Equations monitors the effectiveness of your campaigns, competitor movements and industry trends from online news sources including online newsstands, newswires, databases, websites, magazines, trade journals and a host of other sources worldwide.
Online News Monitoring, Press clipping and Executive Briefing Services
Market Equations offers Online Business News and Press Monitoring services aimed at bringing them the latest business trends, forecasts, opportunities and threats. We help them keep track of the communication that is being received by their investors, consumers, competitors and employees and monitor its effectiveness in a 24/7 environment.
Market Equations offers customized press clipping and executive briefing services to bring you a targeted selection of news in a simple, concise and easy to read format.
What makes us different is we don't just stop at "Monitoring" but ensure we track the news over a period of time to evaluate the changes in the communication strategy, its effectiveness and impact globally.
Some of the information we request our clients include:
Inputs – Decision Tree, Selection Guidelines and Watch Codes by product category/Sub category
Report Structure - Title, Date, Number of words, Distributor, Copyright Information, Full Text, Summary, Watch Codes (Product Category/Sub Category) and Source
Report Delivery Format - MS Word, MS Excel, HTML for web hosting
News and Press Monitoring Process:
- Research using select vocabulary, indicators and keywords
- Filter search by region, industry, category, sub category etc
- Sort and Organize data – folder structure for each category
- Select news articles based on theme, watch codes and selection guidelines
- Write Article Summary
- Review and confirm source credibility
- Report in client desired format (MS Word, MS Excel, HTML)
Online Sources we monitor:
Time management is critical to all organizations but most often you end up wishing you had more. We understand you don't have the time to go through a tsunami of information every day. Market Equations offers Online News and Press monitoring services to organizations globally helping top executives manage their time and take corrective decisions expeditiously. We offer 24/7 support to companies worldwide which means we are always there every morning with the collection of the day's news and press releases irrespective of the time zone.
Market Equation s has been assisting Public relation agencies and PR professionals, Brand Managers, Marketing heads, research professionals by enabling them with online media monitoring, measurement, media intelligence, and social media intelligence to help them make better and faster decisions.
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