Market Research Outsourcing
Industry Trends

Media and Entertainment

Technology is just getting better by the minute - smaller, cheaper, more for less.

The desperation to capture Consumer attention has never been greater. The success for Media and entertainment companies lies in building cost efficiencies in gaining and retaining attention by providing the end user an innovative and personalized experience.

Successful companies are focusing on giving the customer the freedom to choose and manage their entertainment experiences. They are also well geared to embrace almost nano-second changes markets, consumer interests and technology innovations.

Companies are transforming their business models to reposition themselves with a focus on key core components that create value to customer experiences. These companies are creating leaner and more transparent organizations to provide the consumer that "more for less". The closed models of the past and giving way to open structures enabling them to exploit more opportunities.

With all this, Media and Entertainment companies are focusing on balancing the experience with monetary benefits at the user level.

The success or failure of Media companies today depends not only on creative content but on creative intelligence derived through a focused research agenda. Data Analysis and Opinion research that provide insights into consumer tastes, preferences and opinions are been used widely in media and entertainment to derive asset potential. Understanding their audience and markets will play a pivotal role in ensuring future products and market leadership.

Facts and Figures:

Filmed Entertainment

  • "US digital cinemas and the introduction of 3D screens will reinvigorate the box office market."
  • "In EMEA, online subscription rentals will propel overall rental activity while cannibalising in-store spending."
  • "Asia Pacific will be the fastest growing region, rising from US$16.7 billion in 2006 to US$23.1 billion in 2011, growing at a 4.6 percent CAGR."
  • "In Latin America, rising affluence and low-cost videos will help counter ongoing piracy and boost home video growth."
  • In Canada, Video store openings and online subscriptions will fuel rental spending, while high-definition DVDs will enhance sell-through."

Television Networks - Broadcast and Cable

  • "The US will remain the largest market, expanding from US$62.2 billion in 2006 to US$85.4 billion in 2011; at a 6.5 percent CAGR."
  • "In EMEA, high-definition television and digital video recorder rollouts will make television more appealing to viewers and advertisers, while a modified regulatory structure will contribute to overall advertising growth."
  • "In Asia Pacific, new distribution platforms will enhance a small multi-channel market while improving terrestrial advertising growth."
  • "Latin America will be the fastest growing market, rising to US$12.1 billion in 2011 from US$7.9 billion in 2006, an 8.8 percent CAGR."
  • "In Canada, high-definition television will help sustain broadcast viewing and advertising, but losses related to distant signal retransmission will continue to cut into growth."

Recorded Music

  • "In the US, new mobile music services and the surging popularity of ring backs will fuel digital distribution to mobile phones."
  • "In EMEA, ongoing piracy and migration to digital distribution will lead to further declines in physical distribution."
  • "Asia Pacific will be the fastest growing region, advancing at a 5.4 percent CAGR to US$12.2 billion in 2011 from US$9.3 billion in 2006. Asia Pacific will pass the United States in 2008 to become the second largest region."
  • "In Latin America, growth in the wireless universe will drive spending on mobile phone distribution, which will become the dominant format in 2009."
  • "In Canada, the physical market will decline as spending shifts to digital and mobile channels."

Radio and Out-of-Home Advertising

  • "Growing exposure in automobiles and the appeal of multiple formats will drive satellite radio subscriptions and fuel advertising on satellite platforms in the US."
  • "EMEA is expected to rise from US$24.9 billion in 2006 to US$30.1 billion in 2011, a 3.8 percent CAGR."
  • "In Asia Pacific, new radio licences in India, rapid expansion in the People's Republic of China (PRC), and digital radio launches will fuel radio advertising."
  • "In Latin America, rising exposure to out-of-home ads will continue to propel growth."
  • "In Canada, digital billboards, 3D displays, and in-store video networks will expand out-of-home inventory and propel spending."

Internet Advertising and Access Spending

  • "Spending in the United States will total US$78.4 billion in 2011, up from US$47.2 billion in 2006, averaging 10.7 percent CAGR."
  • "In EMEA, rising broadband penetration will drive internet advertising."
  • "In Asia Pacific, government initiatives will boost broadband subscribership and eventually lead to a decline in dial-up."
  • "Latin America will increase from US$6.0 billion in 2006 to US$12.2 billion in 2011, a 15.1 percent CAGR."
  • In Canada, competition between cable operators and telephone companies will continue to fuel broadband."

Video Games

  • "In the US, new wireless phones capable of downloading games will boost the wireless game market."
  • "In EMEA, penetration of newer handsets with Internet access capabilities will facilitate the growth of wireless gaming."
  • "Asia/Pacific, the largest market, at US$11.7 billion in 2006, is projected to maintain its leadership through 2011, reaching US$18.8 billion, growing by 10 percent CAGR."
  • "In Latin America, facing less competition from online games and next-generation consoles than in other regions, PC games will expand."
  • "In Canada, a full year of new consoles in the market will boost sales in 2007, with slower growth expected thereafter as the platforms mature."

Magazine Publishing

  • "In the US, readership migration to the Internet will lead to slower growth in consumer magazine print advertising."
  • "In EMEA, new launches will offset increased competition from the internet and lead to increase circulation spending."
  • "The Asia Pacific market will advance at a 3.6 percent CAGR, increasing from US$17.2 billion in 2006 to US$20.6 billion in 2011."
  • "Latin America spending will expand from US$3.1 billion in 2006 to US$4.2 billion in 2011, rising at a 6.1 percent CAGR."
  • "In Canada, popular local consumer titles and an expanding telecommunications sector will buoy consumer and trade magazine advertising."

Newspaper Publishing

  • "In the US, alliances with search engines to help sell inventory should have a positive impact on retail print advertising beginning in 2010."
  • "Gains in Central and Eastern Europe and Middle East/Africa will help counter ongoing shifts of resources to the internet in Western Europe, leading to advances in newspaper advertising for EMEA as a whole."
  • "Growth in Asia/Pacific will grow from US$45.2 billion in 2006 to US$53.5 billion in 2011, a 3.4 percent CAGR."
  • "In Latin America, the emergence of broadband will attract people to the Internet and lead to slower growth in unit circulation and in circulation spending compared with the past two years."
  • "In Canada, free newspapers and competition from the Internet will lead to continued declines in unit circulation and a decrease in circulation spending."

Theme Parks and Amusement Parks

  • "The United States will remain the largest market, increasing from US$11.5 billion in 2006 to US$14.0 billion in 2011, a 3.9 percent CAGR."
  • "In EMEA, ownership changes will encourage additional capital investments to improve park facilities and encourage higher attendance."
  • "The People's Republic of China and India are emerging as major theme park locations."
  • "In Latin America, rising disposable income will lead to an increase in park admissions."
  • "In Canada, the lack of large new attractions and reduced US tourism will limit attendance growth at the major parks."

Casinos and Regulated Gaming

  • "US legislation that curtails online gaming will have international repercussions."
  • "In EMEA, new licences and increases in wagering from mobile phones will propel online and mobile gaming."
  • "Asia Pacific will expand by 15.7 percent CAGR, from US$14.6 billion in 2006 to US$30.3 billion in 2011, passing EMEA in 2011 to become the second largest region."
  • "In Latin America, new casinos and rising disposable income will drive casino gaming revenue."
  • "In Canada, a new sports betting venue will attract US visitors and boost sports betting revenues."

Sports

  • "In the US, new satellite and online sports packages will boost sports rights fees."
  • "In EMEA, attendance declines and moderate pricing will dampen gate revenue growth."
  • "Asia Pacific will expand from US$13.7 billion in 2006 to US$17.7 billion in 2011, a 5.3 percent CAGR."
  • "In Latin America, sustained economic growth and the TV exposure of domestic and international teams will boost merchandising and sponsorship revenue."
  • "In Canada, the return of the NHL will expand the sponsorship and merchandising market."