Case Study: Market Research - Shoe Care

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The Company is a privately held, family-owned and operated company, based in the US, specializing in the design and manufacture of therapeutic footwear and foot care products and services.

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Requirement:

Market entry strategy- Web research

The company is looking for secondary research information on potential global markets for the sale and distribution of their products.

Current Situation:

They are looking at expanding their consumer base to South Africa and want specific information and intelligence on the viability of this decision.

Region to be covered:

South Africa
Japan
Thailand

Process:

The client put together an outline specifying his requirement

ME reviewed the outline and adds relevant detail to further strengthen the objective of the research.

Our Solutions backed by our tested approach to transform Business Objectives to decisions have helped many organizations stay ahead. Write to us and find out more.

Research Outline:

1. Footwear / Foot Care Systems


• What is the process by which people with foot problems (diabetes, arthritis, orthopedic conditions) receive services and products?


• Who provides these services and products? In what types of facilities are these services provided and where?


• Who pays for these services and how? Family pay? Insurance coverage? Government subsidy programs? Other reimbursement programs?


2. Organizations / Associations


• What organizations and associations serve these people with foot problems?


• Diabetes - local, regional, and national organizations?


• Arthritis - local, regional, and national organizations?


• What percentage of the population has these conditions?


3. Hospitals / Medical Professionals


• Major hospitals in large metro areas? Teaching hospitals?


• Orthopedic surgeons or sub-specialty Foot & Ankle groups?


• Foot care specialists: Diabetologists? Rheumatologists? Internists? Physical Medicine? Podiatrists?


• Orthotic and Prosthetic facilities, practitioners, schools?


4. Products & Distributors


• What footwear and foot care products are available and provided to these patients/clients?


• Who distributes these products and by what means?


• What is the pricing of these products? Wholesale? Retail?


• What are the barriers to entry to these markets? What are the opportunities and requirements for establishing new business?

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