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Case Study: Procurement Consulting - Market Research


Market Equations offers Market Opportunity and Profiling services to organizations globally to help them expand and enter potential markets through new or existing products or services by exploring and exploiting the available opportunity. Market Opportunity Analysis services are customized and presented to companies who are aggressive and want to maintain the lead by exploiting every opportunity at hand before the competition gets to it. Market Equations Company Profiles are a great way to understand a company or competitor right from their birth to their current levels of maturity. This can be highly useful information if it is directed to capturing and tracking competitor movements.


The company is a Consulting Company based out of the UK specializing in Procurement Consulting


Requirement:

Secondary Research/Web – The company requires a team of Web researchers to assist their consultants in providing high value insightful background research on Companies they plan to approach for Business. The company requires standard market Analyses including specific trends within the Industry y and brief background of the company within the set.

  1. Identify the key players in the Industry – Who are the key player

  2. Market size – How big is the overall market

  3. By Country

  4. By Player

  5. What are the recent trends in the Industry


Output Format:

MS Word
MS PPT

Current Situation:

The company is exploring outsourcing this activity to an external provider to enable its consultants to focus more on the business discussion rather than spending quality time on background research. As information is spread quite un-evenly on the web a considerable amount of time is spent collating, screening and structuring required information.

Our Solutions backed by our tested approach to transform Business Objectives to decisions have helped many organizations stay ahead. Write to us and find out more.

Initial Discussion:

Business and Process Integration

The Company was eager to understand our experience with similar work and any reference material that could be helpful in taking a calculative and informative decision.

In addition, ME discussed the finer details of the requirement including high level business understanding of the contribution of the division at present, current best practices and process followed within the division to understand the depth of the learning involved and to build a preliminary map.

Proposed Plan:

Test Project to establish proof of concept

As the need was more from a resource requirement rather than a combined consultation requirement, ME proposed to move forward with a test project with a given industry. In this case, the requirement was live as the Consultant had a meeting the following week with a prospect. Both companies insisted on endorsing a Non Disclosure before any data was exchanged.

Successful Test Project:

The company was delighted with ME’s ability, commitment and responsiveness right from test initiation to delivery on the committed timeline. The requirement had a turnaround of 3 working days from date of receipt of request which was successfully submitted a day in advance through a rough draft. As usual, the consultant requested further information to be integrated and existing information to be structured as desired which was submitted the following day as committed.

Result:

ME built a strong relationship based on mutual value with the client and has initiated a one month evaluation with a team of 3 full time researchers.

The Market Equations Company Profiling and Market Opportunity Analysis Solutions tracks your competition and helps you exploit every opportunity. Find out how - Contact Us



Outsourcing Market Research and Statistical Data Analytics to India can help you achieve cost and time efficiencies, high quality and access to a vast pool of intellectual resources. You will gain competitive advantage by outsourcing Business and Market Research support services, Survey design and programming, Data Processing, Survey Data coding, Cross tabulation, Charting,High end Statistical Data Analytics and Reporting on specified templates.

 
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