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Case Study: Market Research – Consulting


Market Equations offers Company and Prospect Profiling Services to organizations globally to help them understand their target customers or prospects. Market Equations Company Profiles are a great way to understand a company or competitor right from their birth to their current levels of maturity. This can be highly useful information if it is directed to capturing and tracking competitor movements.

The company is a reputed Consulting Company based out of New York, US

Requirement:

Secondary Research/Web – The Company requires a team of Web researchers to assist their internal team on a study, which requires profiles of 87 companies within the automotive segment. The Profiles would be used to further study the set of companies including Industry trend – Mergers, Acquisitions, adapting of new technologies, New areas of business etc which will be used to provide a comprehensive report to one of their clients.

(The profile layout can be provided on request only)

Output Format:

MS Word

Current Situation:

The company is exploring outsourcing this activity to an external provider to enable its consultants to focus more on Analyzing each company based on given parameters.

The Market Equations Company Profiling and Reporting Solutions tracks your competition and your prospects. Find out how - Write to us

Initial discussion:

The Company was eager to understand our experience with similar work and any reference material that could be helpful in taking a calculative and informative decision.

The company was also eager to understand the profiles of our researchers and the availability for any unanticipated need based on timelines.

Company Input:

  1. Point of Contact

  2. Profile Layout

  3. Sample Profile

  4. List of Companies


Proposed plan:

Test Project to establish proof of concept: As the need was more from a resource requirement rather than a combined consultation requirement, ME proposed to move forward with a test project with a given company.

Successful test project:

The test Projected was completed successfully with output meeting the requirement specification. The cost was discussed on a per profile pricing model with given timelines based on set milestones by the company.

Next step and Status:

ME built a strong relationship based on mutual value with the client and currently caters to other requirements such as Reporting and Industry reports on specific industry topics.

(References will be provided on request only)

Our Solutions backed by our tested approach to transform Business Objectives to decisions have helped many organizations stay ahead. Write to us and find out more.



Outsourcing Market Research and Statistical Data Analytics to India can help you achieve cost and time efficiencies, high quality and access to a vast pool of intellectual resources. You will gain competitive advantage by outsourcing Business and Market Research support services, Survey design and programming, Data Processing, Survey Data coding, Cross tabulation, Charting,High end Statistical Data Analytics and Reporting on specified templates.

 
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