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Making informed and intelligent decisions in this rapidly changing competitive business environment has taken center stage in every business today. Businesses today are fighting for survival on the one hand and leadership on the other. It makes it imperative to take decisions with the speed of light and with a controlled cost. This seems to be a complex combination for most businesses. What makes matters worse is the non-availability of skilled resources. Let me add another component - the unavailability of consistent and accurate data that has been tested in a controlled environment - necessary to drive business decisions.
Market Equations offers Predictive Analytics and Modeling Solutions to organizations worldwide to assist them with their decision support requirements. 
Solutions by Industry:
Banking and Financial Services
Market Equations offers results oriented Data Analytics and Modeling solutions for the Banking and Financial services industry to cover Campaign analytics, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Customer Loyalty and Churn Analytics, CRM Analytics, Fraud Detection/Bad Debt Analytics, Portfolio Valuation and Analytics and much more. Read More!
Insurance
Market Equations India offers results oriented Data Analytics and Modeling solutions for the Insurance industry to cover Campaign analytics, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Customer Loyalty and Churn Analytics, CRM Analytics, Fraud Detection Analytics, risk modeling and much more. Read More!
Telecom
Market Equations India offers results oriented Data Analytics and Modeling solutions for the Telecom Industry to cover Campaign analytics and Response modeling, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Price Analytics, Customer Loyalty and Churn Analytics, CRM Analytics, Trend Analytics, Fraud Detection Analytics and much more. Read More!
Retail & FMCG
Market Equations India offers results oriented Retail Data Analytics and Modeling solutions for the Retail & FMCG Industry to cover descriptive analysis including Sales Analysis, Category Trend Analysis, Brand Analysis, Stock out analysis, Promotion and Benchmarking analysis and advanced predictive analysis including Lifetime Value Analysis, Churn Analysis, Market Basket Analysis, Response modeling and much more. Read More!
Healthcare and Pharmaceutical
Market Equations India offers results oriented Healthcare & Pharmaceutical Data Analytics and Modeling Services for the Healthcare & Pharmaceutical Industry to include fact based Forecasting, Sales Force Excellence frameworks and planning, Incentive Compensation and Target Plans, Sample Optimization Analytics, Sales Performance analytics, Behavioral Analytics, Market Potential Analysis, Marketing Analytics and Segmentations analysis solutions and much more. Read More!
Travel and Hospitality
Market Equations offers data analytics and modeling solutions to the Travel and Hospitality industry providing them a framework for data driven decision making and maximizing the value of every customer interaction. Through data analytics, we help companies analyze marketing and other revenue enhancing initiatives through the application of quantitative models. Relevant quantitative analysis (e.g. predictive modeling, data mining, etc.) are used to collaborate and build appropriate models that provide actionable insight (e.g. new customer acquisition through inbound marketing strategies, enhanced campaign response rates, better cross-sell , effective segmentation, yield management including effective pricing and inventory strategies, product differentiation strategies, improving customer service strategies etc.) to achieve desired business outcomes.
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Sales & Marketing Analytics
Market Mix Modeling
Campaign Analytics
Promotion Effectiveness
Market Basket Analysis
Collection & Recovery
Spend Optimization
Sales Force Analytics
Channel Analytics
Customer Analytics
Churn Analytics
Segmentation Analysis
Customer Profitability Analytics
Customer Life Cycle Analytics
Response Modeling
CLTV Analytics
Pricing-Trade off
Campaign Response Analytics
Customer Loyalty
Risk Analytics
Fraud Detection
Sensitivity Analytics
Liquidity Risk Analytics
Risk Spillover
Operational Risk Assessment
Supply Chain Analytics
Demand Forecasting
Demand Planning
Market Share Optimization
Inventory Optimization
Logistics Optimization
Predictive Modeling
MIS & Dashboards
Cost Effective High Value Analytics & Modeling Solutions
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Predictive Analytics and Modeling is being widely used in well managed companies to help them make informed fact based decisions that have a positive affect on their business performance.
Predictive Analytics as the name suggest is used to "predict future outcomes through the analysis of current and historical data". The basic application of predictive analytics is to capture relationships in historical data to predict future outcomes to guide decision making ensuring risks are minimized.
Predictive models help Businesses gain insight through patterns found in data to predict future Business outcomes. Predictive models are commonly used in Credit scoring in the Financial Services Sector to detect credit worthiness based on historical individual data such as other financial commitments (loans), Credit history etc. Other industries that use these models include Insurance, retail, travel, healthcare etc.
Predictive Analytics is used in a variety of ways to also mean predictive modeling, forecasting, descriptive modelling etc. However, the difference lies only in the statistical techniques used in specific situations.
Explore how the Market Equations Consultative Approach to decision making works wonders.
- Predictive Models
- Descriptive Models
- Decision Models
Market Equations provides Predictive Analytics & Modeling solutions to companies worldwide aimed at providing and promoting a Fact based decision making culture in all organizations. We collect, analyze and interpret data to uncover interdependencies and hidden truths through an integrated process. Simply put we deliver Actionable Intelligence. Intelligence that translates into a positive marketing message that works all the time. Contact Us
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