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Market Equations India offers an integrated value driven service mix of Outsourced Data Analysis Services to companies worldwide with a focus on fact based decision making and transforming businesses to succeed under any circumstance. From simple cross tabs to the application of complex multivariate statistical techniques, our Data Analysis Outsourcing Services is backed by our firm understanding of Industry and business life cycles.
Market Equations offers clients a combination of rich Industry experience and a committed group of intellectuals who are passionate about statistics and focus on filtering the last spec of intelligence from raw data through its advanced Data Analysis services. We do understand data with its logical conclusions driven by a "process" but we endeavor to go beyond to provide Innovative strategies that help companies stand out.
Cross Tab Analysis - Banner Tables
Survey data needs to be tabulated to extract the first cut of meaningful information. The first step is to prepare the tab plan with the banner specifications, stats tests including sig tests, T and Z tests, weighting etc and receive the questionnaire from the client; before moving forward with the programming (Quantum or SPSS) and generating the tables. Market Equations provides banner tables' to companies globally helping them achieve cost, quality and time efficiencies. A well structured and documented tab plan can save a whole lot of time as well as contribute significantly to a high quality output.
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Survey Data Analysis Services
If you are interested in digging deeper into your survey data, Market Equations helps you uncover hidden interdependencies through its Data Analysis Services. We validate, analyze and interpret survey data to uncover interdependencies and hidden truths through an integrated analysis process. Market Equations can add value to your reports by suggesting simple analysis to advanced statistical techniques that bring out the best from your data.
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Case Studies: Conjoint Analysis (CBC) | Differential Analysis |
Driver Analysis | Sensitivity Analysis | Analysis Perceptual Mapping
Solutions by Industry:
Banking and Financial Services
Market Equations offers results oriented Data Analytics and Modeling solutions for the Banking and Financial services industry to cover Campaign analytics, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Customer Loyalty and Churn Analytics, CRM Analytics, Fraud Detection/Bad Debt Analytics, Portfolio Valuation and Analytics and much more. Read More!
Insurance
Market Equations India offers results oriented Data Analytics and Modeling solutions for the Insurance industry to cover Campaign analytics, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Customer Loyalty and Churn Analytics, CRM Analytics, Fraud Detection Analytics, risk modeling and much more. Read More!
Telecom
Market Equations India offers results oriented Data Analytics and Modeling solutions for the Telecom Industry to cover Campaign analytics and Response modeling, Credit Risk scoring analytics, Segmentation analytics, Cross-sell/Up-sell analysis, Price Analytics, Customer Loyalty and Churn Analytics, CRM Analytics, Trend Analytics, Fraud Detection Analytics and much more. Read More!
Retail & FMCG
Market Equations India offers results oriented Retail Data Analytics and Modeling solutions for the Retail & FMCG Industry to cover descriptive analysis including Sales Analysis, Category Trend Analysis, Brand Analysis, Stock out analysis, Promotion and Benchmarking analysis and advanced predictive analysis including Lifetime Value Analysis, Churn Analysis, Market Basket Analysis, Response modeling and much more. Read More!
Healthcare and Pharmaceutical
Market Equations India offers results oriented Healthcare & Pharmaceutical Data Analytics and Modeling Services for the Healthcare & Pharmaceutical Industry to include fact based Forecasting, Sales Force Excellence frameworks and planning, Incentive Compensation and Target Plans, Sample Optimization Analytics, Sales Performance analytics, Behavioral Analytics, Market Potential Analysis, Marketing Analytics and Segmentations analysis solutions and much more. Read More!
Travel and Hospitality
Market Equations offers data analytics and modeling solutions to the Travel and Hospitality industry providing them a framework for data driven decision making and maximizing the value of every customer interaction. Through data analytics, we help companies analyze marketing and other revenue enhancing initiatives through the application of quantitative models. Relevant quantitative analysis (e.g. predictive modeling, data mining, etc.) are used to collaborate and build appropriate models that provide actionable insight (e.g. new customer acquisition through inbound marketing strategies, enhanced campaign response rates, better cross-sell , effective segmentation, yield management including effective pricing and inventory strategies, product differentiation strategies, improving customer service strategies etc.) to achieve desired business outcomes. Read More!
Sales & Marketing Analytics
Market Mix Modeling
Campaign Analytics
Promotion Effectiveness
Market Basket Analysis
Collection & Recovery
Spend Optimization
Sales Force Analytics
Channel Analytics
Customer Analytics
Churn Analytics
Segmentation Analysis
Customer Profitability Analytics
Customer Life Cycle Analytics
Response Modeling
CLTV Analytics
Pricing-Trade off
Campaign Response Analytics
Customer Loyalty
Risk Analytics
Fraud Detection
Sensitivity Analytics
Liquidity Risk Analytics
Risk Spillover
Operational Risk Assessment
Supply Chain Analytics
Demand Forecasting
Demand Planning
Market Share Optimization
Inventory Optimization
Logistics Optimization
Predictive Modeling
MIS & Dashboards
Cost Effective High Value Analytics & Modeling Solutions
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Learn more about our Industry specific Analytics solutions! Click here
Retail & FMCG Analytics & Modeling | Banking & Financial Analytics & Modeling | Insurance Analytics & Modeling | Telecom Analytics & Modeling | Healthcare & Pharma Analytics & Modeling| Travel and Hospitality Analytics and Modeling
You can trust our Statisticians to make your data do the talking.
Team Profiles:
Ph.d in Management from Clemson University, USA
Ph.d in Statistics from Purdue University, USA
Ph.d Indian Institute of Technology, Bombay, India
Ph.d Indian Institute of Technology, Kharagpur, India
Ph.d Utkal University, India
PGDBM (Finance) from XLRI, Jamshedpur, India
PGDBM (Marketing) from XIME, Bangalore, India
PGDBM (Marketing & Finance) JLB, Bangalore, India
MS (Marketing) ICFAI, Hyderabad, India
Masters in Mathematics, Statistics, Economics
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Some of our Data Analysis and Reporting Outsourcing Solutions include:
- Data Summarization - Cross Tabs, Correlation etc
- Data Visualization - Bar Plots, Bubble Plots, Control Charts, Histograms, Pareto Charts, Pie Charts, Q-Q Plots etc
- Comparing Samples - Binomial Tests, Fishers Tests, Chi-square Tests etc
- Regression Analysis - Linear, Ordinal, Log-Linear Models, and Non-Linear Regression etc
- ANOVA - Mixed Models, Multiple Comparisons, Random Effects etc
- Nonparametric Tests - Signed Rank Tests, Chi-Square GOF, Non-Parametric ANOVA etc
- Multivariate Analysis - Discriminant Analysis, Factor Analysis, Cluster Analysis etc
- QC Charts and Analysis - Simple Control Charts, Process and Quality Control Analysis, Pareto Chart Analysis, Six Sigma DMAIC Tools etc
- Survival Techniques - Parametric Survival Models, Cox Regression etc
- Time series - Auto Correlation, Seasonal Variation Analysis, Lag and Spectrum Plots, ARIMA etc
- Data and Text Mining - Visualizations, CRISP-DM, Text and Web Mining
- Missing Value Analysis - MCAR, MAR, Multiple Imputation
- Bootstrapping - Bootstrap Methods, Jack Knifing, Custom Simulations
You can trust our Statisticians to make your data do the talking.
Learn more about our Industry specific Analytics solutions! Click here
Retail & FMCG Analytics & Modeling | Banking & Financial Analytics & Modeling | Insurance Analytics & Modeling | Telecom Analytics & Modeling | Healthcare & Pharma Analytics & Modeling| Travel and Hospitality Analytics and Modeling
Process:
- Our Process begins with a kick off meeting discussing the overall objectives of the research followed by a deep dive into the Analysis plan.
- We review the requirement in detail with the core statistical team and get back to the client with clarifications and suggestions. A request for meeting is sent out to all participants.
- Clarifications are addressed and documented and suggestions are provided to the client for approval. Once approved we sign off the project start date with milestones for further reviews.
The Data Analysis Team at Market Equations India use SAS, SPSS and Quantum to provide a holistic view to the data being analyzed. The Market Equations India team of highly intellectual SME's and Statisticians goes beyond providing you off the shelf solutions and focuses primarily on the vision and the use of the right statistical tools and analysis techniques to be used in addressing the customers' key objectives. With decades of experience in Statistical consulting our statisticians explore and suggest the right analysis methodology given the fact that there are numerous tools available to address the same research objectives statistically. The capability lies in identifying the right machinery rather than using the "most popular technique". This is what makes the Market Equations India Outsourcing team stand out.
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