Data Analytics and Modeling Services :: Healthcare and Pharmaceutical

Solutions By Industry: Banking & Financial Services Insurance Telecom Retail & FMCG Healthcare & Pharma Travel & Hospitality

Case Studies: Customer Churn Analytics Demand Forecasting Insurance Analytics Medical Claims Analytics Credit Risk and Scoring Retail Analytics

Market Equations offer customized Data Analytics and Modeling Solutions for the Healthcare & Pharmaceutical Industry to include fact based Forecasting, Sales Force Excellence frameworks, Incentive Compensation and Target Plans and Sample Optimization solutions, helping you assess the market potential of your product, align Sales performance to corporate objectives through a robust automated Commission and Target plan and complimenting your Marketing and Sales strategy through actionable customer segmentation.

Forecasting: Market Equations combines correlations in market knowledge while using fact-based forecasting techniques based on market potential, physician attitude, and drivers of growth. We go beyond the traditional historical data-and-estimates approach to understand the current market dynamics surrounding the product to generate an accurate forecast.

Assess the market potential of your product, the physician attitude and drivers of growth to realize its full potential.

Sales Force Excellence: Our Sales Force Excellence framework is built on in-depth understanding of sales models and extensive knowledge of the retail-hospital environment. In partnership with our clients we seamlessly connect their strategic, operational and tactical decision-making efforts.

    •  Segmentation and targeting
    •   Analysis of prescribing behavior
    •  Sales force selling models
    •  Strategic sales force planning
    •  Sampling optimization
    •  Performance measurement and optimization

Incentive Compensation and target Planning: Incentivizing the sales force directly impacts the motivation of the Sales force. Market Equations helps you successfully implement incentive plans that take sales performance to higher altitudes. We also keep in mind the drawbacks of poorly directed incentive plans that may backfire and cause loss of sales while also leading to sales talent drain.

Automate commission calculations and build a robust target plan. Align sales behavior with corporate objectives and Control compensation costs.

Samples Optimization: Market Equations helps in promotional activities by optimizing the number of samples of a drug given to the physicians. Our Analysis results helps preserve critical prescriptions, minimizes cost of sampling, identifies the core customer segments and the future demand patterns.

Enable Marketing and Sales Strategy through Actionable Customer Segmentations. Optimize the total number of samples to be given to sustain the demand while not losing on demand opportunity.